format_quote Press Release

Teradata Recognized by Gartner as Market Leader in Integrated Marketing Management Magic Quadrant

November 6, 2013 | INDIANAPOLIS, Indiana

Data-Driven Marketing Applications Provider’s Strong IMM Vision, Analytical Innovation, Broadening Set of Marketing Capabilities, and Continued Market Execution Noted

Teradata Corp. (NYSE: TDC), the leading analytic data platforms, applications and services company, today announced it has again been placed in the Leaders quadrant of the newest Gartner, Inc. Integrated Marketing Management (IMM) Magic Quadrant report. The report was published by Kimberly Collins, research vice president, and Adam Sarner, research director, CRM, at Gartner, on October 31, 2013.

"According to the Gartner report, Integrated Marketing Management (IMM) represents the marketing strategy, process automation and technologies required to integrate people, processes and technologies across the marketing ecosystem. Leaders in the IMM market have clients that have adopted their solutions as the primary vendor and platform to support all marketing roles and functions. These vendors deliver breadth and depth of integrated marketing functionality. Leaders successfully articulate business propositions that resonate with marketing buyers, particularly CMOs and marketing executives. Emphasis is placed on MPM and process integration across marketing."
“Teradata clearly is shaping and leading the IMM market, which continues to grow rapidly due to increasing demand from multinational brands for global, cloud-based data-driven marketing solutions that integrate data and analytics to enhance the customer brand experience,” said Darryl McDonald, president, Teradata Applications. “Because of its proven strategic products and visionary leadership, Teradata serves as a trusted advisor to these brands, helping them achieve better customer engagement and faster top-line growth.”
 Ongoing Innovation
Teradata recently announced enhanced capabilities around its IMM solutions, including Data-Driven Marketing delivered in the cloud; a cloud version of Teradata Customer Interaction Manager, which is part of its Campaign Management solution; and the latest release of Master Data Manager, an analytical application that helps enterprises achieve a “single view” of their customer data. Additionally, Teradata Applications’ CMO Lisa Arthur has just published a book, “Big Data Marketing,” (Wiley) as further proof of Teradata’s visionary thought leadership in the IMM category.

Teradata has licensed the Gartner Integrated Marketing Management Magic Quadrant report and has made it available on its website.

For more information about Teradata Applications’ Data-Driven Marketing solutions, visit

The Magic Quadrant

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
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