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Teradata Positioned in “Leaders” Quadrant of Gartner Magic Quadrant on MultiChannel Campaign Management for 8th Consecutive Year

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June 4, 2013 | RALEIGH, North Carolina

Teradata Corporation (NYSE:TDC), the global leader in analytic data platforms, applications and services, today announced its positioning in the “Leaders” quadrant of the “Magic Quadrant for MultiChannel Campaign Management” (MCCM) report by industry analyst firm Gartner, Inc. The report was written by Adam Sarner and Julie Hopkins research directors at Gartner, and was published May 30, 2013.

A complimentary copy of the Gartner MultiChannel Campaign Management Magic Quadrant report is available for download by clicking here.
Gartner Magic Quadrants evaluate category vendors on their “ability to execute” and “completeness of vision.” Teradata, which has been positioned in the “Leaders” quadrant of the MCCM report every year since the study began in 2006, believes its placement reflects long standing marketplace receptivity to its Customer Interaction Management (CIM) solutions and underscores its solid strategic direction for Integrated Marketing Management overall. In addition to Customer Interaction Management, Teradata’s solutions for Data Driven Marketing comprise Marketing Operations, Digital Messaging, analytics and data warehousing capabilities that help customers drive more effective marketing performance.
According to the Gartner report, “MCCM leaders consistently do considerably better in overall campaign management performance for basic and advanced campaigns, as well as for integration with digital marketing. “Leaders have high market visibility, high market penetration, strong market momentum and a strategic vision for growing the campaign management business.”
“Clients running Teradata’s Customer Interaction Management and digital marketing solutions include many of the most advanced and sophisticated companies in the world. These firms are embracing Data Driven Marketing in earnest, and they’re moving forward with us aggressively because they know Teradata will help them engage with their markets, lead in their industries and continuously deliver solid, measureable marketing results,” said Gonzalo Hidalgo, general manager, IMM/Customer Interaction Management, at Teradata Applications.

The Magic Quadrant

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
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