format_quote Press Release

Claraview Launches Marketing Analytic Services to help Companies Gain Valuable Customer Insights and Drive Efficiencies in their Marketing Operations

April 8, 2013 | RESTON, Virginia

Claraview adds marketing analytics services so clients can measure their return on marketing investment.

Claraview, a division of Teradata Corporation (NYSE: TDC) and a strategy and technology consultancy focused exclusively on business intelligence (BI) and analytic solutions, has added Integrated Marketing Management (IMM) analytics services to its wide range of BI services.

To effectively manage marketing strategies and initiatives and more importantly, measure results, marketing organizations need the right information at the right time. Claraview’s IMM analytic services provide Teradata Applications (formerly Aprimo) clients with sophisticated, reliable, and timely analytics to help them make decisions that impact planning and operations, improve customer experience and demonstrate return on marketing investment.
“While many marketing organizations can accurately segment markets and customers, they still struggle with providing their executives and front-line workers with the right information and analytics to help them execute and measure multiple marketing campaigns across different channels,” said Dan Ross, Claraview managing director. “Claraview can help marketers integrate and analyze all their marketing activities, and generate valuable insights needed for running more targeted campaigns that drive higher return on marketing investment.”

With Claraview’s new marketing analytic services, companies will be able to:

  • Elevate Insights: Claraview can provide integrated reporting capabilities across all Teradata IMM solutions by integrating and implementing a customer’s chosen BI tool, to deliver robust, integrated and actionable analytics (advanced and predictive analytics, dashboards and reports) that will help identify patterns, predict customer behavior, increase customer loyalty and profitability as well as effectively manage internal operations.
  • Optimize Performance of Analytic Tools: Claraview’s intimate knowledge of all major BI/analytic and data integration tools, Teradata applications, as well as multiple database platforms can help enhance their performance and scalability over time. 
  • Jumpstart Analytics: Organizations can get started quickly by leveraging Claraview’s existing intellectual property and assets that have been proven to accelerate analytics initiatives.
  • Develop a Comprehensive Marketing Analytic Roadmap: Claraview can help develop a Marketing Analytics Strategy that will help drive analytics programs in sync with the enterprise vision, through a process of utilizing data to create value.

Claraview will demonstrate its marketing analytic solutions at Summit 2013 APEX Experience, Teradata’s annual marketing customer conference, in New Orleans from April 8-11 at booth # 21. Claraview’s consultants will also present at a variety of sessions at the conference, including: “IMM Analytics: Key Concepts and Implementation Best Practices,” “Innovate or Stagnate! Laying the Foundation of Success with an Analytic Roadmap,” and “Big Data and Analytics: Facilitating Marketing Decisions with Data.”
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Claraview, a division of Teradata, is an industry leading consultancy that delivers best in class business intelligence, analytics and data warehousing strategy, architecture and implementation services that enable organizations to realize the full benefits of their data and information assets. Learn more at
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