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Teradata Named Best in Class in Business Intelligence and Demand Data Analysis

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February 1, 2012 | ATLANTA

Recognized as a Consumer Goods Technology Readers’ Choice Top Provider for helping manufacturers make the best decisions possible

Teradata (NYSE: TDC), the world’s leading analytic data solutions company, has again been named to the Best in Class Top List of Providers by Consumer Goods Technology magazine. Teradata earned accolades for its business intelligence (BI) and demand data analysis solutions. The rating is based on consumer goods executives’ reports of their experience implementing and using the analytic solutions and the value realized by their business. Teradata has appeared on the list every year since 2006.

Business intelligence is key to helping companies better understand consumer wants and needs as expressed in social media, and in knowing the return on investment of social media advertising as measured by sales and brand image. Demand data analysis is a fundamental component used to improve manufacturer and retailer collaboration, particularly in the areas of supply chain efficiency and effectiveness.
Keith Henry, vice president, global industry marketing and solutions for manufacturing, Teradata, said, “Data and analytics are surging as a primary competitive advantage for consumer goods companies, and the deep business insights they gain allow them to act quickly in response to changing consumer needs and retail conditions.”
In consumer goods manufacturing, Teradata customers include leading companies such as Anheuser-Busch InBev, Columbia Sportswear, Nikkei, RJ Reynolds Tobacco, Skechers USA, The Coca-Cola Company and The Hershey Company. Teradata is proud to count as its retail customers innovators such as Ace Hardware, Best Buy, Cabela’s, Carrefour, CVS, E-Mart, GAP Stores, Hallmark Cards, Home Depot, JCPenney, Limited Stores, Lowe’s, Macy’s, Metro, Tesco Stores, Wal-Mart, and Winn-Dixie Stores.
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