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Teradata Helps DiGi Expand its Business

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August 3, 2012 | Kuala Lumpur, MALAYSIA

Analytic data platform to support DiGi’s growing analytical and operational reporting needs

Teradata (NYSE: TDC), the analytic data solutions company, announced today that DiGi, one of Malaysia's leading mobile operators, will expand its Teradata environment to help DiGi identify optimal network locations for future expansions and deliver real-time business information to support efficient deployment of marketing campaigns.

Expanding its Active Enterprise Data Warehouse and Teradata Database to address its growing analytical and operational reporting needs will improve visibility into the business, allowing network and marketing operations to make strategic decisions based on an expanded range of integrated data analytics.
DiGi had previously invested in Teradata for extensive analysis of data pertaining to customer call detail records and customer communications management. This analysis gave the company competitive advantage in providing more complete and effective service to its customers.
"The communications market is fiercely competitive, and using data and analytics will help provide a competitive edge to improve the customer experience. That’s why Teradata analytic data solutions are the backbone of pervasive, operational and real-time business intelligence for communications service providers," said Subra Suppiah, Teradata country manager for Malaysia. "This enables them to carry out detailed analysis and to make strategic and timely tactical decisions that better serve their customers while achieving optimal efficiencies in their operations."
Teradata has a strong presence in the communications service provider industry, with 19 of the world’s 20 largest telecommunications companies as customers.
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