format_quote Press Release

Teradata Aster Analytics Empower Social Network Firm Mzinga

January 31, 2012 | WALTHAM, Mass.

Enables analysis of social interactions to understand and support community relationships and influence

Teradata (NYSE: TDC), the world’s leading analytic data solutions company announced today that Mzinga® , a pioneer in social software and analytics solutions for business, is using the Teradata Aster SQL-MapReduce® framework to analyze social interactions on a large scale. The analyses help ensure deeper insight into the most influential users and hottest topics within Mzinga OmniSocial® online communities, which in turn can be leveraged to reward advocates, drive up user engagement and learn which initiatives and conversations are most relevant to achieving a variety of business goals.

Mzinga’s flagship suite, OmniSocial, enables organizations to create end-to-end collaborative and social experiences for their employees, customers, partners and prospects. This provides insights including the identification and impact of community influencers and evaluation of the popularity of specific types of content. These insights can be leveraged to further personalize user experiences, increasing user time on the platform and resulting in a sharper competitive edge for sponsoring organizations.
Mzinga’s solutions span 15 thousand sites in 160 countries, and support over 40 million users and 2.5 billion social interactions per month.
“Our social network analysis relies on our ability to perform advanced analytics focused on identifying and forecasting connections, relationships, and influence among individuals and groups,” said Navdeep Alam, Director of Data Architecture at Mzinga. “With Teradata Aster, we are able to capture, store, and analyze critical data and provide our customers with near real-time insights to make more informed decisions on brand-building and user engagement. Being able to easily analyze multi-structured data sets to better understand and improve our ability to service our users is critical. We believe that together with Teradata Aster, we have developed a solution that is unmatched within the marketplace.”
Deep data exploration for social network analysis allows Mzinga to better serve its customers by measuring critical data related to user engagement, influence, and reputation, which ultimately enable organizations to gain a more advanced understanding of the interests and drivers that motivate their employees, customers and partners. Aster’s extensive suite of pre-built analytic functions, completely MapReduce-enabled, provide developers with the ability to easily bring the power and functionality of MapReduce to any enterprise.
Mzinga is using multiple Aster SQL-MapReduce analytic modules including Aster nPath which allows pattern analysis via a single pass over the data, and modules for easily clustering of items into natural segments, as well as graph functions to identify and weight social connections. Each function built on Aster’s analytic platform further enables Mzinga to process large volumes of multi-structured data such as user comments as well as run advanced analytics in-database to deliver faster, deeper insights without the need to extract or sample data to run analytics on a separate tier.
“We are excited to be working with Mzinga. Our delivery of SQL coupled with MapReduce makes it easier for customers such as Mzinga to take advantage of highly-advanced analytic applications that leverage the power of MapReduce for processing diverse data types – both structured and multi-structured data generated by social networks and other systems,” said Tasso Argyros, Co-President, Teradata Aster. “Enabling organizations to gain deeper insight into their businesses and ensuring our customers can leverage their data for advanced analytic applications and powerful data exploration is not only a unique capability, it is the Teradata Aster advantage.”
The power and scalability of Teradata platforms support businesses of every size whose increasingly complex business demands are driven by robust growth requirements and the emerging need for pervasive business intelligence.

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Mzinga is a pioneering provider of social software and analytics solutions that improve business performance. Through a combination of enterprise-class technology, strategy and online moderation services, Mzinga social solutions enable businesses to increase revenue and lower costs by improving brand visibility, workplace satisfaction, and customer loyalty. Headquartered in Waltham, Massachusetts, Mzinga supports more than 15,000 communities and 2.5 billion monthly page requests from 40 million unique visitors in 160 countries worldwide. To learn more about Mzinga, visit
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