Independent Software Vendor

Celebrus, a D4t4 Solutions

Power Your Digital Transformation with Celebrus

Celebrus enables global blue chip clients to deepen customer insight and deliver real-time, omnichannel personalisation that transforms customer experiences.  Celebrus tagging-free software streams this extraordinary data into clients’ chosen systems, through pre-built integrations with best of breed customer insight and engagement technologies.

Benefits of Partnership

Celebrus is a key enabler for a fully connected customer journey.  Celebrus provides the data underpinning for Teradata solutions in customer analytics, personalisation and marketing automation.  Providing a real-time stream of granular interaction data into Teradata’s Real Time Interaction Management applications to where personalised dialogue can be delivered for each and every customer-transforming the customer experience and then delivering significantly improved response and conversion rates to product and service offers.

Celebrus Feed into Teradata Data Warehouse

Celebrus feeds structured, individual-level online behavioural data from websites, social media and apps including mobile directly into the Teradata data warehouse every 60 seconds.

Product Interoperability

Version Teradata(s)
8.0 TD 16.20
TD 15.10
AD 6.20.05

Celebrus Feed into Teradata Aster Analytics

Near real-time data feed into Teradata Aster Analytics to drive advanced customer analytics such as golden pathing, attribution analysis, product affinity and abandoned basket analysis.

Product Interoperability

Version Teradata(s)
8.0 AD 6.0

Celebrus Feed into Teradata Real-Time Interaction Manager (RTIM)

Celebrus feeds individual-level online interaction and experience data into Teradata RTIM in real-time, i.e. within milliseconds, for use in website personalisation and offer management.

Product Interoperability

Version Teradata(s)
8.0 HDP 2.4.2

Celebrus Feed into Teradata Customer Interaction Manager (CIM)

Celebrus delivers Teradata CIM a real-time (within milliseconds) feed of individual customer interaction and experience data and then delivers the appropriate content chosen by CIM to the website or app in real-time, either in collaboration with a CMS or through Celebrus’ proprietary real-time technology. Celebrus continues to deliver data into the CIM contact history as the visitor interacts.

Product Interoperability

Version Teradata(s)
8.0 HDP 2.4.2

Celebrus Feed into Hadoop

Celebrus feeds structured, individual-level online behavioural data from websites, social media and apps including mobile directly into Hadoop every 60 seconds.

Product Interoperability

Version Teradata(s)
8.0 HDP 2.3.4
HDP 2.3.2
HDP 2.3

About Celebrus

Celebrus is a enabler for a fully connected customer journey.  With a true omnichannel approach, Celebrus data completes the view of each user across all your different channels; mobile, online and desktop devices.  Celebrus provides detailed individual level data in order to view a customer’s journey across these multiple channels - collecting, transforming and delivering in real-time. Fed to the Teradata data warehouse, Celebrus data enables advanced analytics to understand customer needs and determine how to improve the customer experience.