Teradata Travel and Hospitality Data Model (THDM)

Industry Data Model Foundation for IDW.

The Teradata Travel and Hospitality Industry Data Model (THDM) leverages our vast experience with leaders in the travel industry to help you answer critical business questions from every area of your business — customers, channels, products, operations, finance and employees — providing a solid basis for an enterprise-wide view of the business data throughout the complex shopping, purchase, service and travel cycle. 

The THDM also contains embedded analytical model features which support processes used to predict, cluster, and classify information, typically used in data mining and knowledge discovery related to Booking Forecast, MRO Forecast, Customer Scoring, and Segmentation or a model that describes likely customer behavior.

  • features & benefits
CUSTOMER SEGMENTATION

Determine customer loyalty and service differentiation using a comprehensive analysis or on a static, one-dimensional model.

BOOST RESPONSE RATES

Maximize marketing spend and response rates by tracking customer responses to various promotional offers.

PREDICTIVE CUSTOMER SERVICE

Establish a customer's service level for service representatives based on purchase history, preferences, and new services.

CUSTOMER PROFITABILITY 

Differentiate profitable from unprofitable customers using demographics, channels, and behavior characteristics data.

FINANCIAL CLARITY

Track business profitability by geography, business unit, and product line and compare actual results to budget.

COMPARE RECEIVABLES, ORDERS

Identify the ratio of outstanding accounts receivable invoices to outstanding customer orders.

MONITOR RESERVATION TRENDS

Track and compare occupancy rates between multiple properties in the same market over the same time frame.

MAINTENANCE, REPAIR, OVERHAUL (MRO)

Reduce delays and cancellations, and increase asset readiness, through early warning indicators and what-if analysis.

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Datasheet
Teradata Industry Analytic Schemas (iAS)

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