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Centralizing Intelligence to Power Individualized Experiences: Achieving a Cohesive, Cross-Channel Customer View to Optimize Interaction

Teradata Event
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True one-to-one interaction is considered the holy grail of customer experience. However, a recent study found only 7 percent of marketers are able to consistently create these individualized experiences across all channels. The Chief Marketing Officer (CMO) Council and Teradata are concluding their webinar series by focusing on the importance of coordinated cross-channel messaging through a centralized hub for all customer interactions.