Mark Swenson

Mark holds a bachelor’s degree in political economy and social change. Since leaving college, he has worked in several high-profile marketing positions, for global brands, including Philips in the United States, as the direct marketing manager, and Vodafone New Zealand, where he worked as target marketing manager.

Mark joined Teradata in 1999 as principal consultant. Since 2013, he has specialized in customer journey applications. Mark is a customer journey evangelist, building a critical mass of support for Teradata's leading Customer Journey Hub. The Customer Journey Hub includes all the data and analytics, sits above and across marketing channel platforms, calibrating which customers require contact now and what the message should be.

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