Combining her degree in Mathematics and her experience in IT, Arooha has successfully delivered business solutions for advanced analytics within industries such as Telecom and Finance. Arooha has worked on business problems such as churn prediction, credit scoring, market basket analysis, customer segmentation & recommendation engines and various other predictive models with many statistical techniques. She is also the leader for Teradata's SAS focus group, as part of which she has conducted many workshops and worked on SAS collaborations for both local and international clients. She has also created content for SAS trainings and developed case studies and IPs using SAS technologies to develop analytical solutions.
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