Frequently Asked Questions

Everything you need to know about the Opti Awards

What do Opti Awards recognize?

The Teradata Opti Awards recognizes customers for achieving high-impact business outcomes through analytics. Winners and finalists are honored at an exclusive networking reception held during the Teradata Analytics Universe Conference. Winners are recognized for their innovation and reputation for excellence both inside and outside of their industry.

Why enter?

A Teradata Opti Award is a recognized honor of innovation and high-impact business outcomes among Teradata customers and alliance partners.

Winning customers receive:

  • One complimentary registration to this year’s conference (Oct. 14-18, 2018) in Las Vegas
  • 1 Week Consulting Engagement with a Teradata Consulting expert
  • An invitation to speak at a Teradata-sponsored conference or event

Customer and alliance partner winners and finalists receive:

  • Attendance at an exclusive networking reception for winners and finalists with Teradata leadership
  • A hand-crafted, personalized winner or finalist award to recognize your team’s achievement as outstanding innovators among your peers and within your company
  • Free publicity and exposure for your company via Teradata social media networks (Twitter, LinkedIn), press release, and the Opti Awards website
  • Recognition at the conference held in Las Vegas
  • And more!

What makes a good entry?

It's important to include a succinct overview of the challenges faced, the objectives, the solution deployed and impact on the organization and architecture, and the business outcome tailored to the category entered. The independent, third-party judging panel will evaluate and score each entry according to the implementation’s strategic importance to the business, as measured by:

  • Financial return and measurable payback (returns on investment, assets, resources, speed of time-to-value) through the creation of revenue opportunities or cost savings.
  • Impact on the nominee’s customers (i.e., improved quality of service, increased retention, acquisition, innovation in products/service to customers).
  • Delivering a strategic advantage to the business/organization now and providing a foundation for future initiatives.
  • Ability to overcome the challenges of data management, information access and analysis to provide a foundation for better business decisions.

Who can nominate?

Teradata customers can enter themselves or with prior knowledge and agreement, may be submitted by their PR firm, or in a jointly approved entry with an alliance partner.

May we submit more than one nomination?

You may enter as many as appropriate but a project may be entered into only one category. If a project is entered more than once into any category or multiple categories, Opti reserves the right to remove all but one of those entries from the awards.

Is there a fee to enter?

There is no fee to enter.

How does the judging process work?

The Opti Awards judging is managed by an independent, third party organization. All entries are reviewed and scored by a panel of independent, third-party judges. The three top-scoring entries in each category will be honored and the entry scoring the highest in each category will be declared the winner. Winners and Finalists are notified on August 1, 2018. Teradata sponsors the awards and hosts the event to honor our award-winning customers and partners from around the globe.

How do we use your information?

Each entry form requests an Executive Summary. The Executive Summary is the only portion that may be cited and used on Teradata websites, press releases and other published materials. All other information you provide is for the exclusive use of this awards program and its judges and will be treated confidentially. Portions of the Executive Summary may be edited for length or clarity, but we won’t add or change the information without your approval.

Deadlines and timelines

June 22, 2018—All submissions must be received by midnight U.S. Pacific Time
August 1, 2018—Winners and finalists will be notified by as to the status of your submission
August 29, 2018—Winners and finalists receive email invitation to exclusive networking reception
October 1, 2018—RSVP Deadline for Networking Reception
October 15, 2018—Networking reception will take place at the conference in Las Vegas, NV

How do I submit an Opti entry?

A sample entry form is here. Simply download the document to draft your entry. Images, videos or other documents are welcome but must be attached in a separate document at the end of the submission form. We encourage online submission of entries. Judges review and score all entries through a web portal. Entry forms submitted in PDF or Word documents will be accepted, but will be copied and pasted into an online form by a third party for judging. Opti cannot be responsible for accuracy or completeness of any entry that is not submitted online. To submit online:

  • Visit the awards entry portal at
  • Complete the registration form to create the account through which you’ll submit your nominations. Or login to your existing account, if you already created one.
  • Choose the category you’ll enter, complete all fields and save the entry form for that project. You may come back to update at any time.
  • When complete, click the Submit Now button to enter your project into the competition before the extended deadline of June 22, 2018.

What are the categories?

  • Amazing Analytics—Are your analytics prescriptive, descriptive, predictive, cognitive or even diagnostic? How have you combined brainpower, manpower, methodologies, the science of numbers, data, and discovery to work in unlocking answers? Are you able to ask questions on-demand that you never thought of previously and present answers to executives in more meaningful ways?
  • Cloud Revolution—Did a team, department, or business unit decision or even a corporate mandate prompt you to embrace the cloud or hybrid cloud? How has focusing on analytics rather than infrastructure driven innovation or enabled new business models? How has as-a-service consumption developed new skill sets that drove insights to excel the business? Were you able to harness the cloud to incorporate new data types and sources to develop new analytics to meet market needs?
  • Relationship Voyager—Whether you have a customers, patients, members or constituents, how did you identify, reinvent and optimize their journey and experience with you? How did you bridge the divide between insight and outcome and between understanding and meeting their needs?
  • Return on Innovation—Are you on the leading edge of innovation? Did you fail fast and excel even faster? Have you created a new market or products? Challenged the industry? Undergone a digital transformation? How did your investment impact your return on innovation? Did you capitalize on AI? IoT? Or a really cool mixture of analytic techniques and new data sources?

Who do I contact with questions?

For complete information about the categories and awards, visit For questions, assistance in writing, or general program information, visit the Contact page to submit an inquiry.