Increase Customer and Shareholder Value through Analytics and Personalization

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Time: 54:00

In This Web Seminar

Register for this exclusive online event hosted by DM Review and sponsored by Teradata and learn how RBC Financial Group used Teradata technology and services to:

  • Better understand the profitability of customer, products and processes
  • Integrate client insight into daily operations
  • Develop unique value propositions to build mutually beneficial relationships with customers
  • Better segment customers and predict preferences and behaviors
  • Develop a customer-centric business architecture

About The Presenter


Kevin Purkiss, Head of Client Profitability Analytics, Client Knowledge and Insight, RBC Financial Group
Kevin is responsible for the design, development, implementation and maintenance of client profitability models for RBC Financial Group and leads data-mining activities related to improving shareholder value and client strategy for over 10 million clients.


Next Steps

Teradata Value Analyzer

Find out firsthand how companies use Teradata Value Analyzer (TVA) to quickly uncover cost drivers with easy, yet comprehensive, profitability analytics. TVA delivers valuable business insight and enables you to make better, faster decisions to drive operational improvements and profitability.


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