Telefonica Czech: Microtargeting and Monetizing equals Innovation Teradata Columnar: A Smarter Way To Do Analytics

Time: 03:37

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Microtargeting customers increases close rates up to 200% in competitive Czech mobile market, while innovative uses of geospatial data increase traffic to retails stores. 
 

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Telefonica O2 Czech Republic uses Teradata
Telefonica O2 Czech Republic, gives an overview of Telefonica O2, explains how they are using Teradata today and describes the telecommunications industry’s growing demand for real-time data and continuous availability solutions.

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