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Microtargeting customers increases close rates up to 200% in competitive Czech mobile market, while innovative uses of geospatial data increase traffic to retails stores.
Telefonica - Balancing Business and IT Interests to Improve Data Governance
Telefonica O2 Czech Republic uses TeradataTelefonica O2 Czech Republic, gives an overview of Telefonica O2, explains how they are using Teradata today and describes the telecommunications industry’s growing demand for real-time data and continuous availability solutions.
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