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Forum Newbie
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Last Login: 1/10/2007 7:11:00 AM
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I have a rather complex question about the use of the targeting in CRM TERADATA. If I want to make the targeting on a client relationship. For example: For example, is it possible to target the 35 years old customers having a 28 years old wife?. Is it possible? Can i go up in the customer hierarchy to target the spouse?
Thank you
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Junior Member
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Last Login: 7/21/2008 2:27:50 PM
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Thank you for your post. I am working to get you an answer on this question. Will post as soon as I get all the information.
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Forum Newbie
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Last Login: 1/10/2007 7:11:00 AM
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Junior Member
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Last Login: 7/21/2008 2:27:50 PM
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Here is an answer for you.
Yes, this can be done if the data is available and mapped. You would have to have at least 2 levels of the hierarchy mapped, (Household, Individual) and be able to show relationship (primary, spouse) and have age available.
We may have a reference account doing something like this if you're interested in pursuing further.
thank you again for your post.
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Forum Newbie
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Last Login: 1/10/2007 7:11:00 AM
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Thank you for your answer
But the information « age of spouse » must be present in the principal client table ???
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Junior Member
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Not sure I understand the last question. Can you clarify a little more please. thanks
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Forum Newbie
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Last Login: 1/10/2007 7:11:00 AM
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It is a CRM projet for a bank.
We have a table client and a table for the relation between clients (for the relations like ,spouse ,children , partner….).
For exemple, We want to target the client who have a visa card and which the spouse don’t have it.
Is it more clear ??
thanks
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Junior Member
Group: Moderators
Last Login: 7/21/2008 2:27:50 PM
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Sorry for the delay on getting this to you. See if this makes sense.
They need to have the information about each individual in the household, and then they need to have the relationship to the primary member…so then they could choose a spouse within a certain age range that did not have a particular product. The relationship would allow you to do something like pick best.
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Posted 12/5/2006 9:55:59 AM
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