Teradata Relationship Manager

Now you can manage, coordinate and optimize the content of all of your customer conversations in real time to add value to every interaction, maximize sales, enhance your brand and promote customer loyalty — through a CSR, e-mail, call center, SMS, direct mail, POS or even an ATM.

Advanced Capabilities

The latest version of Teradata Relationship Manager offers you a new task-oriented, browser-based interface and a host of innovative new features to take your marketing organization to the next level while it helps you:

	Understand and respond to customer needs and preferences with business-oriented analytics and targeting tools
	Maximize the productivity of your marketing through automation of key marketing and tracking functions
	Optimize your marketing spend by communicating only when you are adding real and relevant value to the customer
	React instantly to customer-driven opportunities to provide products or services that delight and retain your best customers

Teradata Relationship Manager Helps You:

Acquire and retain profitable customers by differentiating yourself from the competition

Optimize efficiency and provide differentiated treatment of each individual customer across all channels

Provide double-digit responses while accelerating and simplifying interaction

Increase return on relationships for controllable growth in customer equity

Boost ROI through better strategic decisioning, resulting in more effective action

Additional Available Modules:

	Teradata Relationship Manager for Mobile — Deliver more relevant, timely, personalized and desired communications for the mobile channel
	Teradata Marketing Resource Management — Comprehensive tools to measure your marketing efficiency
	Teradata Event-Based Marketing — Recognize opportunities to add immediate value
	Teradata Enterprise Offer Management — Match, prioritize and optimize hundreds of offers to millions of individual customers

Additional Resources

	Customer Management
	Teradata Relationship Manager - Overview
	Teradata Relationship Manager - Customer Analytics Module
	Teradata Relationship Manager - Campaign Management