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Advanced Analytics & CRM Combined User Group Meeting
Sunday, October 12, 2008
7:30am: Registration Opens
8:00am – 12:30pm: User Group Meeting
Mandalay Bay A


The Advanced Analytics and CRM User Groups are joining forces at the 2008 PARTNERS conference to host an integrated agenda designed to give both user group attendees a more comprehensive session. Advanced Analytics plays a critical role in successful CRM initiatives thus making an integrated session more appealing and useful so that participants can attend jointly and deepen their understanding of both practices and linkages between them.

The session will begin with a world renowned keynote speaker who has studied, presented, and written about Analytics and CRM for many years: Professor Mohan Sawhney from Kellogg School of Management.

Following the keynote, Advanced Analytics and CRM customers and experts will take the stage to discuss their hands-on experiences from both sides of the equation. Interaction for this session will be encouraged, so come prepared to ask questions! Please check back soon for session abstracts and additional information about the keynote speakers.


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