Teradata Corporation

Product Advisory Council
The Product Advisory Council (PAC) is an advisory group that provides input to Teradata on the product direction for Teradata RDBMS along with related products and platforms. The PAC also has the responsibility for soliciting input for product improvements by processing Enhancement Request (ER) forms from Teradata customers. The PAC determines the validity and value of an ER and, if appropriate, makes a recommendation to Teradata to include the ER in their future planning. The PAC is sponsored by the Partners Steering Committee. The PAC membership is made up of representatives from Teradata Large Systems customers and is currently limited to fifteen (15) members. The PAC members are asked to serve a minimum of one year on the council. Teradata representatives from Marketing, Product Management, Engineering, and Support/Field act as advisors to the council. The following provides details on the responsibilities, requirements, and benefits of PAC membership. If you are interested in becoming a member, please fill out the Join Our Team form and send it to the Partners User Group as indicated on the form. If you have questions about PAC membership, please send email to TeradataPAC@pro-ns.net.

Submit a Product Enhancement Request

Review Product Enhancement Requests

Membership Responsibilities
Customer Enhancement Requests

Solicit and review new ERs
Review and prioritize ERs
Follow up with the submitter of an ER to acknowledge receipt and clear up any questions of clarity
Communicate ERs and RFCs to Teradata Product Management and Engineering
Produce and provide a currently active list of ERs
Notify the submitter of status/disposition
Conduct customer surveys or telephone polls as needed
Deliver survey/poll results to Teradata Product Management and customers

Product Plan Input and Review

Participate in periodic product plan review with developers and personnel responsible for product planning to review, discuss, advise and influence feature requirements, release schedules and contents
Discuss and advise on which ERs should be included in upcoming releases

Partners Annual Conference

Jointly prepare annual conference presentation (PAC)
Moderate sessions

Focus Groups

Coordinate with special interest focus groups
Breakout groups from the council to deal with multiple product lines and specific products for issues

Membership Requirements
In order to accomplish the council's responsibilities, the following is required:

Attendance on monthly conference calls of between one and two hours in duration
Attendance at three events requiring overnight travel is necessary. This consists of two Product/Plan review meetings, one in the February/March time frame and one a month before the annual PARTNERS conference. These will usually be held on the West Coast to allow access to a variety of Teradata developers and managers. The third event is the PARTNERS Annual Conference that usually runs four days. These events usually require travel and attendance over weekends.
Long distance phone calls to other customers may be required in the process of following up with them on Enhancement Requests or performing phone surveys
Other time spent on committee work will vary, averaging five hours per month
A non-disclosure statement must be signed annually
Minimum of one year service on the council

A PAC member may be subject to removal from the council if he/she is absent from:

Two consecutive conference calls without cause
One face-to-face meeting
The PARTNERS Annual Conference

Direct interface and influence with Teradata personnel responsible for product planning and direction
Opportunity to gain advance knowledge of new features and functions that are being developed
Regular interaction with other users and companies
Provide input into the scope of the PAC's work with Teradata
Opportunity to review designs and provide feedback as to whether the feature(s) meet user requirements
Recognition of participation on the council
No conference fees for the PARTNERS Annual Conference

Membership Guidelines
The overall goal of these guidelines is to have a Product Advisory Council (PAC) membership that is:

Representative of the Teradata installed base
Opportunity to gain advance knowledge of new features and functions that are being developed

When filling vacancies on the PAC, the following criteria will be considered:

The Skill Mix of the current PAC membership and the Skills of the applicant.
The System Size Mix represented by the current PAC membership and the System Size experience of the applicant.
The System Type (Hardware & Operating System Platform) Mix represented by the current PAC membership and the System Type experience of the applicant.
The Market Segment (Finance, Retail, Transportation, etc.) Mix represented by the current PAC membership and the Market Segment experience of the applicant.
The communication skills of the applicant.
The applicant's willingness to fulfill membership requirements.
A company may not have more than two representatives on the PAC.
Maximum number of members is 15.

When filling vacancies on the PAC, the following criteria will NOT be considered:

Date of application to the PAC.
Previous company representation on the PAC (no company reserved seats on PAC).

	Tim Zeitter Chairperson Data Warehouse and Decision Support Systems Manager Meijer
Tim Zeitter has been working with Teradata systems since 1991. His responsibilities include development and support of Meijer's 20-node 5350 enterprise-wide data warehouse and deployment of decision support technology for enterprise-wide information and reporting applications.
	Claybourne Barrineau Vice-Chairperson Senior Application DBA Sales & Marketing Coca-Cola Enterprises, Inc.
Claybourne Barrineau first started working with Teradata in 1998 with The Coca-Cola Company's INForM (Information Network for Marketing) Project. In 2003, Barrineau began working with Coca-Cola Enterprises, Inc. as an application DBA. His responsibilities have included data modeling, data analysis, performance tuning, application development, and database administration. Barrineau has worked with many of the current BI tools, including Microstrategy, Crystal Reports, MSAS, and Business Objects. Much of his recent work has focused on moving OLAP cubes back into Teradata and maintaining OLAP-like performance via the use of aggregate join indexes.
	Tom Campbell Kelly Services
Tom Campbell has twenty-nine years of information technology experience and has been working with Teradata since 1988. He has designed and implemented both decision support and real time operational systems utilizing Teradata in the retail, hospitality and staffing industries. His responsibilities currently include leading the globalization of Kelly Services data warehouse and business intelligence initiatives. He received his Teradata Masters certification in 2004.
	Michelle Fadel Advisory Database Administrator for Enterprise Business Intelligence Delta Technology, Inc.
Michelle Fadel has been responsible for the design and implementation of the enterprise data warehouse for Delta Air Lines since 1992. She has been instrumental in the growth of the warehouse from a DBC1012 with 100 gigabytes and fifty users to the multi-terabyte, 5,000-plus user system today. Fadel has been on the Product Advisory Council since 2000, and is a former member of the PARTNERS Steering Committee. Back to Top
	Ruth Fenwick Teradata DBA Manager RBC
Since 1986, Ruth Fenwick has worked in a broad spectrum of financial, retail, and insurance fields, fourteen of these years as a DBA. She currently manages the Teradata DBAs with the Royal Bank of Canada, Canada's largest data warehouse. Having worked with Teradata since 1997, Fenwick achieved Teradata Master status, and has a strong background in application development and performance tuning. RBC has implemented an enterprise data warehouse across its multiple divisions. The data warehouse mandate includes logical and physical database design and implementation, business intelligence application development and rollout, and enterprise-wide information and reporting applications.
	Art McElroy Data Warehouse Operations Manager United States Postal Service
Since 1980, Art McElroy has held various positions in Information Technology with the United States Postal Service. His experience includes positions in software development, network design, system architecture and design, database administrator, database management, and strategic planning. Beginning in 2003, Art became the Operations Manager for the Postal Service's Enterprise Data Warehouse. In this role, he is responsible for managing a staff of Teradata DBAs and for the performance and tuning of a Teradata warehouse that serves over 16,000 active users.
	Michael McIntire Principal Technical Architect eBay
Michael McIntire has been in the industry since 1983, spending five years working with complex data in Geographic Information Systems before starting work on Teradata systems in 1988. Before going to work at eBay in 2003, he worked in a variety of positions at Teradata and as a Data Warehousing Consultant, largely in engineering, database administration, and architecture roles. At eBay, McIntire is responsible for Data Warehousing architecture and performance.
	Cameron Morrison Senior Enterprise Application Developer Intel
Cameron Morrison II has been working with various database products for almost fifteen years. He has been an integral part in the building of the Enterprise Data Warehouse at Intel, and has assisted in the development and design of complex transformation solutions and training of the developers. He also develops BKM's and whitepapers on optimization and development techniques and providing tools for analyzing and evaluating ETL and BI performance. Cameron is also responsible for strategic efforts driving ETL optimization.
	Steve Peebles Senior Technical Director AT&T Mobility
Steve Peebles is a Senior Technical Director with AT&T-Mobility's Enterprise Data Warehouse and has extensive experience with large Teradata systems, including database administration, data modeling, performance management, upgrades & expansion and business intelligence tools. He has 27 years experience in IT, including 20 years of IT management and database administration of data warehouse systems in telecommunications and the health care industry.
	Fred Pluebell Technical Services—Data Warehouse JCPenney
Fred Pluebell has been working with Teradata since 1996 and was one of the first Teradata Certified Masters. He has broad experience in both application development and technical support areas on a wide variety of platforms. Fred has been a member of the Product Advisory Council since 1997, and has been the lead Data Warehouse administrator at JCPenney since 1998. His responsibilities currently include strategic efforts to address business continuity and privacy concerns, as well as operational support with a focus on application performance.
	Ed Rado Senior Technology Manager Wellpoint, Inc.
In his current role, Ed manages a geographically dispersed team of DBA’s which support multiple data warehouses and marts. across multiple database technologies, with a focus on Teradata. With over twenty years IT experience, Ed has played an active role in most aspects of data warehousing and business intelligence, including strategy development, technical architecture, hardware/software planning, acquisition and deployment, all aspects of database design and administration, ETL design, as well as implementations of end to end business intelligence solutions. Ed has been a member of the Product Advisory Council since 2002. Back to Top
	Micah Steadman EDW Database Engineer Overstock.com
Micah Steadman began working with Teradata in 2000 as a developer of data mining applications in the retail industry. He has continued his career as a database administrator supporting strategic decision support applications for multi-terabyte data warehouse customers. Currently, he manages the EDW Database Engineering team at Overstock.com as they continue to develop and solidify an active data warehouse on a 64 bit Linux based Teradata platform.
	David Stone Data Warehouse Manager Wal-Mart Store, Inc.
David Stone is the Manager of the Data Warehouse at Wal-Mart Stores, Inc. and a Certified Teradata Master. David started working in the field for Sam’s Club a division of Wal-Mart in 1987 and has been developing Teradata Data Warehouse solutions since 1995 in multiple applications development/DBA roles. His current responsibilities include leading strategic efforts that integrate business intelligence architecture, improve system performance/stability, and derive increasing business value from the Data Warehouse.
	Dan Totten Ford Motor Company
Dan Totten has been involved in various data warehouse projects for the past 11 years. Starting as an ETL developer on one of Ford Motor Credit Companies first data warehouses, Dan has grown his Teradata experience and data warehouse knowledge through roles as Data Architect, DBA, and consultant on database security issues related to privacy and encryption. In 2007, Dan assumed responsibility for all DW components, engineering, and best practices as well as a major contributor to the analytical strategy for Ford globally.
	Ian Willson Technical Fellow for Data Warehousing & Business Intelligence The Boeing Company
Since 1989, Ian Willson has been designing leading-edge Teradata systems at 3 companies, most recently as a Technical Fellow for Data Warehousing & Business Intelligence at The Boeing Company. Ian is a former researcher and aviation software entrepreneur, who created the first consumer air travel software and Travel$ense, the industry standard for business travel analytics. His current focus at Boeing is the Common Data Warehouse being developed for the new 787 Dreamliner aircraft. Ian leads the database and technical architecture teams to integrate 50 internal and external authoring systems to create an integrated repository for all aspects of Boeing's new aircraft programs, from conception through delivery and support. Previously Ian designed Boeing's first active data warehouse, improved its reporting efficiency 9,700% and has been involved in the creation or improvement of 7 Teradata applications at Boeing since 1999. Back to Top
	Donna Becker Director of the America’s Professional Services Teradata Corporation
Donna began working with Teradata in 1987 with most of her experience on large Teradata systems. For the last few years, she has focused entirely on performance measurement tuning, and workload management for a number of customers. She is currently the Director of the America’s Professional Services, Performance and Workload Management Center of Expertise.
	Rich Charucki Product Management Strategic Director Teradata Corporation
Rich Charucki has been in the information systems field since 1971. In 1986, Charucki became an early Teradata customer while working for a major financial institution on Wall St. In 1991, he joined Teradata and has been designing, implementing and supporting data warehouses in the Retailing, Insurance and Telecommunication industries. He currently holds the position of CTO/Database Strategy in the Teradata Product Management organization and is a Teradata Certified Master. Back to Top
	Mike Edwards Teradata Customer Services Teradata Corporation
Mike Edwards offers a wealth of customer support knowledge, having worked in customer support in one role or another since 1988. Since 1991, he specifically worked with Teradata and NCR. Edwards started with Teradata as a field engineer, then served as a system support representative, district and regional technical specialist, and senior consultant with the Teradata Operational Services Group. Since 2001, Edwards has been the area director for Teradata Customer Support for the Southwest.
	Dan Graham Senior Marketing Manager Teradata Corporation
Dan Graham is a Senior Marketing Manager responsible for the Active Data Warehouse program at Teradata. He is responsible for marketing Teradata products including the database, utilities, systems management, and platform. Dan Graham has over thirty-five years in the industry. Dan began his computing career as a field engineer and systems programmer with UNIVAC in 1971. In the 1980s, he was Asst. Vice President of Database Administration at California Federal Savings and Loan managing an IBM 3084 and UNIVAC 1100/80. He then joined Teradata Corporation to become the Senior Marketing Product Manager of the DBC/1012 parallel database computer. He joined IBM in the mid-1990’s, to lead the Marketing Product Planning Group where he played a significant role in designing and launching the RS/6000 SP into the commercial marketplace. In December of 1995, Mr. Graham was named Strategy and Operations Executive within IBM’s Global Business Intelligence Solutions unit. In this role he developed competitive programs and established IBM’s $75 million Teraplex Centers. He later developed strategic plans for the DB2 division, WebSphere Portal Server, and managed DB2 Business Intelligence Marketing. Dan then joined an identity authentication start up, building their strategic and operational plans, including a major merger and acquisition. Dan joined Teradata to lead their Active Data Warehouse marketing programs in 2006.
	Jeff Shelton Senior Consultant Software Engineer Teradata Corporation
Jeff Shelton is a senior consultant software engineer with eleven years of experience at Teradata. He has worked on Teradata for the last four years, primarily focused on developing tools and database features that facilitate query-plan analysis and performance tuning.
	Carol Walter PAC Teradata Director Senior Product Manager Teradata Corporation
Carol Walter has been in the industry since 1983, working with Teradata since 1991. Walter has served in various roles including engineering development, engineering management, project management, product management, and product marketing. Her current role involves the management of the Teradata warehouse offers and OS strategy. She has been a member of the PAC since 1998.