Teradata Corporation

Product Advisory Council
The Product Advisory Council (PAC) is an advisory group that provides input to Teradata on the product direction for Teradata RDBMS along with related products and platforms. The PAC also has the responsibility for soliciting input for product improvements by processing Enhancement Request (ER) forms from Teradata customers. The PAC determines the validity and value of an ER and, if appropriate, makes a recommendation to Teradata to include the ER in their future planning. The PAC is sponsored by the Partners Steering Committee. The PAC membership is made up of representatives from Teradata Large Systems customers and is currently limited to fifteen (15) members. The PAC members are asked to serve a minimum of one year on the council. Teradata representatives from Marketing, Product Management, Engineering, and Support/Field act as advisors to the council. The following provides details on the responsibilities, requirements, and benefits of PAC membership. If you are interested in becoming a member, please complete the PAC membership form and send it to the Partners User Group as indicated on the form. If you have questions about PAC membership, please send email to TeradataPAC@pro-ns.net.

Submit a Product Enhancement Request

Review Product Enhancement Requests

Membership Responsibilities
Customer Enhancement Requests

Solicit and review new ERs
Review and prioritize ERs
Follow up with the submitter of an ER to clear up any questions of clarity
Communicate ERs to Teradata Product Management and Engineering
Ensure a currently active list of ERs is available to the PAC on the website
Produce the list of ERs to discuss at the face to face meetings, including summary counts of ERs submitted and ERs moved to final disposition
Ensure status/disposition is reflected on web site

Product Plan Input and Review

Participate in periodic product plan review with developers and personnel responsible for product planning to review, discuss, advise and influence feature requirements, release schedules and contents
Discuss and advise on which ERs should be included in upcoming releases
Remain current with product direction by collectively utilizing and validating all features of the Teradata product line
Provide suggestions / lessons learned back to the Teradata customer base on a timely basis

Teradata Partners User Group Conference

Moderate sessions

Membership Requirements

In order to accomplish the council's responsibilities, the following is required:
- Be a Teradata Customer with a current Teradata system, consultants are not eligible
- Attendance on monthly conference calls of 1-2 hours duration
- Attendance at three events requiring overnight travel is necessary. This consists of two Product/Plan review meetings, one in the February/March time frame and one in August time frame. These will be held at the Teradata facility in Rancho Bernardo, California to allow access to a variety of Teradata developers and managers. The third event is the Teradata Partners User Group Conference that usually runs from Sunday to Thursday. These events usually require travel and attendance over weekends.
  - Long distance phone calls to other customers may be required in the process of following up with them on Enhancement Requests
- Other time spent on committee work will vary, averaging five hours per month
- A non-disclosure statement must be signed
- Minimum of one year service on the council
- Willingness to utilize and validate new product features and report back to the PAC on experiences / lessons learned
- Must have your Company / management approval and commitment as outlined in this Membership Requirements section
- The member is required to notify the PAC immediately of a change in employment, or a change in job responsibility such that the member is no longer directly involved with Teradata. The member will be officially terminated from the PAC as a representative of their company. The PAC will have an open position to fill. If the new company has Teradata and the member's responsibility at that company involves Teradata, and they have approval from the new company, then the PAC will give that member first consideration for the open position. A review and vote of approval will occur by the PAC to see if that person can continue or not as a PAC member.
- Every member will participate as chair and vice chair on a rotating basis. New members will be added to the end of the list. The member should have at least 1 year experience on the PAC to be eligible for vice chair. A member has 1 pass when their turn comes up and rotates to the next member on the list.
A PAC member may be subject to removal from the council by an executive decision of the chair, vice chair and Teradata director if the member is not fulfilling the general membership requirements or is absent from:
- Two consecutive conference calls without cause
- One face to face meeting
- The Teradata Partners User Group Conference

Membership Benefits

Direct interface and influence with Teradata Corporation, personnel responsible for product planning and direction
Opportunity to gain advance knowledge of new features and functions that are being developed
Regular interaction with other users and companies
Provide input into the scope of the PAC's work with Teradata Corporation
Opportunity to review designs and provide feedback as to whether the feature(s) meet user requirements
Recognition of participation on the council
No conference fees for the Teradata Partners User Group Conference

Membership Guidelines

The overall goal of these guidelines is to have a Product Advisory Council (PAC) membership that is:
- Representative of the Teradata Database installed base
- Capable of advancing the Teradata Database product set

When filling vacancies on the PAC, the following criteria will be considered:

The Skill Mix of the current PAC membership and the Skills of the applicant
The System Size Mix represented by the current PAC membership and the System Size experience of the applicant
The System Type (Hardware & Operating System Platform) Mix represented by the current PAC membership and the System Type experience of the applicant
The Market Segment (Finance, Retail, Transportation, etc.) Mix represented by the current PAC membership and the Market Segment experience of the applicant
The communication skills of the applicant
The applicant's willingness to fulfill membership requirements
A company may not have more than one representative on the PAC
Maximum number of members is 15 customers, and 6 Teradata representatives

When filling vacancies on the PAC:

Applications will be kept on file for 1 year from the date of submission
The PAC executive committee can choose to contact well-qualified prior applicants even if it has been more than 1 year since their application. The applicant will be asked to update their application and resubmit
Previous company representation on the PAC will not be considered (no company reserved seats on PAC)

	Cameron Morrison Chairperson Senior Enterprise Application Developer Intel Corporation
Cameron Morrison II has been working with various database products for almost fifteen years. He has been an integral part in the building of the Enterprise Data Warehouse at Intel, and has assisted in the development and design of complex transformation solutions and training of the developers. He also develops BKM's and whitepapers on optimization and development techniques and providing tools for analyzing and evaluating ETL and BI performance. Cameron is also responsible for strategic efforts driving ETL optimization.
	Ian Willson Vice-Chairperson Technical Fellow BI Compentency Center - Information Management The Boeing Company
Since 1989, Ian Willson has been designing leading-edge Teradata systems at 3 companies, most recently as a Technical Fellow for Data Warehousing & Business Intelligence at The Boeing Company. Ian is a former researcher and aviation software entrepreneur, who created the first consumer air travel software and Travel$ense, the industry standard for business travel analytics. His current focus at Boeing is the Common Data Warehouse being developed for the new 787 Dreamliner aircraft. Ian leads the database and technical architecture teams to integrate 50 internal and external authoring systems to create an integrated repository for all aspects of Boeing's new aircraft programs, from conception through delivery and support. Previously Ian designed Boeing's first active data warehouse, improved its reporting efficiency 9,700% and has been involved in the creation or improvement of 7 Teradata applications at Boeing since 1999. Back to Top
	Keith Butler IT Director Supervalu
Keith is a well respected leader in Data Warehousing industry, he has worked with Teradata technology for over 20 years and has been responsible for large data warehousing implementations at Boeing, Nike, Safeway, Albertsons, Supervalu, and other smaller fortune 500 companies. He is currently Director of Database, Middleware, and Identity Services at Supervalu with over 100 FTEs in his organization. In this role he is responsible for the data warehouse infrastructure including Teradata, Informatica, MicroStrategy, Teradata CRM, and Teradata Decision Expert for Financial. Supervalu currently has 4 large Teradata configurations with over 100 Terabytes of data.
	Tom Campbell Director Business Intelligence Kelly Services
Tom Campbell has twenty-nine years of information technology experience and has been working with Teradata since 1988. He has designed and implemented both decision support and real time operational systems utilizing Teradata in the retail, hospitality and staffing industries. His responsibilities currently include leading the globalization of Kelly Services data warehouse and business intelligence initiatives. He received his Teradata Masters certification in 2004.
	Michelle Fadel Advisory Database Administrator for Enterprise Business Intelligence Delta Air Lines
Michelle Fadel has been responsible for the design and implementation of the enterprise data warehouse for Delta Air Lines since 1992. She has been instrumental in the growth of the warehouse from a DBC1012 with 100 gigabytes and fifty users to the multi-terabyte, 5,000-plus user system today. Fadel has been on the Product Advisory Council since 2000, and is a former member of the PARTNERS Steering Committee. Back to Top
	Ruth Fenwick Teradata Technical Team Lead RBC
Since 1986, Ruth Fenwick has worked in a broad spectrum of financial, retail, and insurance fields, fourteen of these years as a DBA. She currently manages the Teradata DBAs with the Royal Bank of Canada, Canada's largest data warehouse. Having worked with Teradata since 1997, Fenwick achieved Teradata Master status, and has a strong background in application development and performance tuning. RBC has implemented an enterprise data warehouse across its multiple divisions. The data warehouse mandate includes logical and physical database design and implementation, business intelligence application development and rollout, and enterprise-wide information and reporting applications.
	Scott Gallagher Senior Director, Business Intelligence Polo Ralph Lauren
Scott Gallagher has 24 years of experience in Information Technology delivering and supporting solutions for a variety of industries including Aerospace, Banking & Finance, Hospitality, Insurance, Manufacturing, Pharmaceutical, Retail, and Telecommunications. For the last 19 years he has specialized in the architecture, delivery, governance and support of enterprise data warehousing and business intelligence solutions. He offers experience from a broad spectrum of leadership roles and technical specialties including Program Director, Technical Account Manager, Global EDW Solutions Architect, BI Application Delivery, Computer Operations and Support, Capacity Planning, Performance & Workload Management, Data Integration Architect, and Active Data Warehouse Solutions. Scott currently heads the Business Intelligence Competency Center which manages all Enterprise Data Warehouse and Business Intelligence solutions for the Polo Ralph Lauren global enterprise. He has been a Teradata Certified Master since 2001.
	Tom Jung Manager – IM Database Administration Wellpoint, Inc.
Tom Jung has been a Teradata customer since 1995. During this time, he has been in a number of roles: Business user, DW helpdesk analyst, DBA, and is currently the manager for the DBA team, managing 200 Terabytes across 90 nodes. Tom’s responsibilities include managing a team of 15 Teradata DBAs, system management, capacity planning, and utilization reporting. He was the 88th Teradata Certified Master and has been a member of the Midwest Teradata User Group for 10 years, where he’s a frequent presenter on technical topics. Tom’s been a loyal attendee and presenter at the PARTNERS Conference and led several highly successful beta programs between Teradata and WellPoint (most notably TASM and Viewpoint).
	Paul Longhurst Director of Data Warehousing Overstock.com
Paul Longhurst has been working since 1993 in the IT industry with deep experience in the design, development, and implementation of business intelligence environments, customer care, and billing systems. Paul has worked in various technical leadership roles for both domestic and international companies on large system projects spanning the wireless, cable and e-commerce industries. Paul is currently responsible for the ongoing development and operations of an active enterprise data warehouse supporting multiple lines of business for Overstock.com.
	Marcio Moura Lead Teradata Architect Office Depot
Marcio Moura has over 22 years of IT experience in designing and implementing solutions for different industries including Nuclear Engineering, Telecommunications, Transportation and Retail. He started in 1987 and for the following 10 years he designed and developed quality control software for a Nuclear Plant construction company in Brazil. Since 1997, when he moved to USA, he has been working with Teradata systems in different roles including Database Administrator and Architect. He spent 9 years working on a very large Teradata environment as a DBA for a Forbes top 10 telecommunication company. He also worked for 2 years as an Architect for a top rent-a-car company. He is currently working as a Lead Teradata Architect at Office Depot being responsible for the Global Data Warehouse architecture and performance. During his 12 years working with Teradata, he designed and provided technical solutions to a vast range of problems including: Query Performance Optimization, Join Index and Aggregated Join Index design & implementation, Compression Strategy, Backup/Recovery Strategy, Capacity Planning Strategy, Customer Relationship Management, Teradata Workload Management, TASM implementation & management, Performance Reports design & implementation, SAS/Teradata implementation. He is Teradata Certified Master V2R5 since August of 2006.
	Steve Peebles Senior Technical Director AT&T
Steve Peebles is a Senior Technical Director with AT&T-Mobility's Enterprise Data Warehouse and has extensive experience with large Teradata systems, including database administration, data modeling, performance management, upgrades & expansion and business intelligence tools. He has 27 years experience in IT, including 20 years of IT management and database administration of data warehouse systems in telecommunications and the health care industry.
	Fred Pluebell Distinguished Engineer JCPenney
Fred Pluebell has been working with Teradata since 1996 and was one of the first Teradata Certified Masters. He has broad experience in both application development and technical support areas on a wide variety of platforms. Fred has been a member of the Product Advisory Council since 1997, and has been the lead Data Warehouse administrator at JCPenney since 1998. His responsibilities currently include strategic efforts to address business continuity and privacy concerns, as well as operational support with a focus on application performance.
	Dan Totten Infrastructure Architect Ford Motor Company
Dan Totten has been involved in various data warehouse projects for the past 11 years. Starting as an ETL developer on one of Ford Motor Credit Companies first data warehouses, Dan has grown his Teradata experience and data warehouse knowledge through roles as Data Architect, DBA, and consultant on database security issues related to privacy and encryption. In 2007, Dan assumed responsibility for all DW components, engineering, and best practices as well as a major contributor to the analytical strategy for Ford globally.
	Tim Zeitter Technical Manager BI & EDW Meijer
Tim Zeitter has been working with Teradata systems since 1991. His responsibilities include development and support of Meijer's 20-node 5350 enterprise-wide data warehouse and deployment of decision support technology for enterprise-wide information and reporting applications.
	Donna Becker Director of the America’s Professional Services Teradata Corporation
Donna began working with Teradata in 1987 with most of her experience on large Teradata systems. For the last few years, she has focused entirely on performance measurement tuning, and workload management for a number of customers. She is currently the Director of the America’s Professional Services, Performance and Workload Management Center of Expertise.
	Phil Bucci PM Strategic Director Teradata Corporation
Phil Bucci has been in the information systems and technology field since 1967 with a specialization in applications development and database technologies. In 1988, Phil became an early Teradata customer as the Director of Information Management for Citicorp POS and was responsible for the first purchase behavior database on Teradata technology. He joined AT&T/NCR/Teradata in 1994 and has spent the majority of his time in Professional Services Management positions supporting customers and prospects from virtually every industry sector. More recently, Phil was the PS Managing Partner within the Communications, Media & Entertainment industry where he helped to support mega majors and close several new accounts in the East.
	Rich Charucki Teradata Engineering Fellow Teradata Corporation
Rich Charucki has been in the information systems field since 1971. In 1986, Charucki became an early Teradata customer while working for a major financial institution on Wall St. In 1991, he joined Teradata and has been designing, implementing and supporting data warehouses in the Retailing, Insurance and Telecommunication industries. He currently holds the position of Engineering Fellow in the Teradata database development organization and is a Teradata Certified Master. Back to Top
	Mike Edwards Director America's Customer Services Teradata Corporation
Mike Edwards offers a wealth of customer support knowledge, having worked in customer support in one role or another since 1988. Since 1991, he specifically worked with Teradata and NCR. Edwards started with Teradata as a field engineer, then served as a system support representative, district and regional technical specialist, and senior consultant with the Teradata Operational Services Group. Since 2001, Edwards has been the area director for Teradata Customer Support for the Southwest.
	Dan Graham Active Data Warehouse Marketing Manager Teradata Corporation
Dan Graham is a Senior Marketing Manager responsible for the Active Data Warehouse program at Teradata. He is responsible for marketing Teradata products including the database, utilities, systems management, and platform. Dan Graham has over thirty-five years in the industry. Dan began his computing career as a field engineer and systems programmer with UNIVAC in 1971. In the 1980s, he was Asst. Vice President of Database Administration at California Federal Savings and Loan managing an IBM 3084 and UNIVAC 1100/80. He then joined Teradata Corporation to become the Senior Marketing Product Manager of the DBC/1012 parallel database computer. He joined IBM in the mid-1990’s, to lead the Marketing Product Planning Group where he played a significant role in designing and launching the RS/6000 SP into the commercial marketplace. In December of 1995, Mr. Graham was named Strategy and Operations Executive within IBM’s Global Business Intelligence Solutions unit. In this role he developed competitive programs and established IBM’s $75 million Teraplex Centers. He later developed strategic plans for the DB2 division, WebSphere Portal Server, and managed DB2 Business Intelligence Marketing. Dan then joined an identity authentication start up, building their strategic and operational plans, including a major merger and acquisition. Dan joined Teradata to lead their Active Data Warehouse marketing programs in 2006.
	Patsy Martin Program Manager Teradata Corporation

	Jeff Shelton Senior Consultant Software Engineer Teradata Corporation
Jeff Shelton is a senior consultant software engineer with Teradata since 1993. Beginning 2000 he has worked in Teradata primarily focused on developing tools and database features that facilitate query-plan analysis and performance tuning. Jeff is a Teradata Certified Master.
	Carol Walter PAC Teradata Director FTL Platform Engineering Teradata Corporation
Carol Walter has been in the industry since 1983, working with Teradata since 1991. Walter has served in various roles including engineering development, engineering management, project management, product management, and product marketing. Her current role involves the management of the Teradata warehouse offers and OS strategy. She has been a member of the PAC since 1998.