Teradata - Product Advisory Council

Teradata Product Advisory Council
The Product Advisory Council (PAC) is an advisory group that provides input to NCR on the product direction for NCR's Teradata RDBMS along with related products and platforms. The PAC also has the responsibility for soliciting input for product improvements by processing Enhancement Request (ER) forms from NCR customers. The PAC determines the validity and value of an ER and, if appropriate, makes a recommendation to NCR to include the ER in their future planning. The PAC is sponsored by the PARTNERS Steering Committee. The PAC membership is made up of representatives from NCR Large Systems customers and is currently limited to fifteen (15) members. The PAC members are asked to serve a minimum of one year on the council. NCR representatives from Marketing, Product Management, Engineering, and Support/Field act as advisors to the council. The following provides details on the responsibilities, requirements, and benefits of PAC membership. If you are interested in becoming a member, please fill out the Join Our Team form and send it to the Teradata User Group as indicated on the form. If you have questions about PAC membership, please send email to TeradataPAC@pro-ns.net.

Submit a Product Enhancement Request

Review Product Enhancement Requests

Membership Responsibilities
Customer Enhancement Requests

Solicit and review new ERs

Review and prioritize ERs

Follow up with the submitter of an ER to acknowledge receipt and clear up any questions of
clarity

Communicate ERs and RFCs to NCR Product Management and Engineering

Produce and provide a currently active list of ERs

Notify the submitter of status/disposition

Conduct customer surveys or telephone polls as needed

Deliver survey/poll results to NCR Product Management and customers

Product Plan Input and Review

Participate in periodic product plan review with developers and personnel responsible for
product planning to review, discuss, advise and influence feature requirements, release
schedules and contents

Discuss and advise on which ERs should be included in upcoming releases

PARTNERS Annual Conference

Jointly prepare annual conference presentation (PAC)

Moderate sessions

Focus Groups

Coordinate with special interest focus groups

Breakout groups from the council to deal with multiple product lines and specific products for
issues

Membership Requirements
In order to accomplish the council's responsibilities, the following is required:

Attendance on monthly conference calls of 1-2 hours duration

Attendance at three events requiring overnight travel is necessary. This consists of two
     Product/Plan review meetings, one in the February/March time frame and one a month before
     the annual PARTNERS conference. These will usually be held on the West Coast to allow
     access to a variety of NCR developers and managers. The third event is the PARTNERS
     Annual Conference that usually runs four days. These events usually require travel and
     attendance over weekends.

Long distance phone calls to other customers may be required in the process of following up
with them on Enhancement Requests or performing phone surveys

Other time spent on committee work will vary, averaging five hours per month

A non-disclosure statement must be signed annually

Minimum of one year service on the council

A PAC member may be subject to removal from the council if he/she is absent from:

Two consecutive conference calls without cause

One face-to-face meeting

The PARTNERS Annual Conference

Direct interface and influence with NCR personnel responsible for product planning and
direction

Opportunity to gain advance knowledge of new features and functions that are being
developed

Regular interaction with other users and companies

Provide input into the scope of the PAC's work with NCR

Opportunity to review designs and provide feedback as to whether the feature(s) meet user
requirements

Recognition of participation on the council

No conference fees for the PARTNERS Annual Conference

Membership Guidelines
The overall goal of these guidelines is to have a Product Advisory Council (PAC) membership that is:

Representative of the NCR installed base

Opportunity to gain advance knowledge of new features and functions that are being
developed

When filling vacancies on the PAC, the following criteria will be considered:

The Skill Mix of the current PAC membership and the Skills of the applicant.

The System Size Mix represented by the current PAC membership and the System Size
experience of the applicant.

The System Type (Hardware & Operating System Platform) Mix represented by the current
PAC membership and the System Type experience of the applicant.

The Market Segment (Finance, Retail, Transportation, etc.) Mix represented by the current
PAC membership and the Market Segment experience of the applicant.

The communication skills of the applicant.

The applicant's willingness to fulfill membership requirements.

A company may not have more than two representatives on the PAC.

Maximum number of members is 15.

When filling vacancies on the PAC, the following criteria will NOT be considered:

Date of application to the PAC.

Previous company representation on the PAC (no company reserved seats on PAC).

Product Advisory Council Members

	David Berry Chairperson Director of Business Intelligence Applications Medco
Since 1994, David Berry has been instrumental in the design, development, and growth of Medco's information warehouse (IW). Over that time, the IW has grown to more than 20 terabytes and the number of users and amount of varied applications have grown dramatically. Recently, he has been given the challenge of building new Web-enabled applications, which will require transforming the IW from a strategic decision-making platform into an active data warehouse capable of supporting real-time data updates as well as strategic and tactical queries. Berry has been a member of the Product Advisory Council since 1999.
	Ruth Fenwick Vice-Chairperson Teradata DBA Manager RBC Financial Group
Since 1986, Ruth Fenwick has worked in a broad spectrum of financial, retail, and insurance fields, 14 of these years as a DBA. She currently manages the Teradata DBAs with the Royal Bank of Canada, Canada's largest data warehouse. Having worked with Teradata since 1997, Fenwick achieved Teradata Master status, and has a strong background in application development and performance tuning. RBC has implemented an enterprise data warehouse across its multiple divisions. The data warehouse mandate includes logical and physical database design and implementation, business intelligence application development and rollout, and enterprise-wide information and reporting applications.
	Richard Barbarick Technical Architect The Boeing Company
Richard Barbarick has played roles in technical program management, project management and leadership, enterprise architecture, and systems analysis. He has worked on a wide variety of computing applications for Boeing Commercial Airplane Group, including decision support and data warehousing for manufacturing quality. Barbarick holds an MBA in financial management. Back to Top
	Claybourne Barrineau Senior Application DBA Sales & Marketing Coca-Cola Enterprises, Inc.
Claybourne Barrineau first started working with Teradata in 1998 with The Coca-Cola Company's INForM (Information Network for Marketing) Project. In 2003, Barrineau began working with Coca-Cola Enterprises, Inc. as an application DBA. His responsibilities have included data modeling, data analysis, performance tuning, application development, and database administration. Barrineau has worked with many of the current BI tools, including Microstrategy, Crystal Reports, MSAS, and Business Objects. Much of his recent work has focused on moving OLAP cubes back into Teradata and maintaining OLAP-like performance via the use of aggregate join indexes.
	Michelle Fadel Advisory Database Administrator for Enterprise Business Intelligence Delta Technology, Inc.
Michelle Fadel has been responsible for the design and implementation of the enterprise data warehouse for Delta Air Lines since 1992. She has been instrumental in the growth of the warehouse from a DBC1012 with 100 gigabytes and 50 users to the multi-terabyte, 5,000-plus user system today. Fadel has been on the Product Advisory Council since 2000, and is a former member of the PARTNERS Steering Committee.
	Phillip Gollhofer Senior Manager, BI Burlington Northern Santa Fe Railroad
Since 1999, Phillip Gollhofer has been instrumental in the design, development, and growth of Burlington Northern Santa Fe Railroad's data warehouse. During that time, the data warehouse has grown to more than 3 terabytes. The number of users and amount of varied applications have grown dramatically as well. Gollhofer's data warehouse responsibilities include strategic planning, performance management, and application design reviews. This year, he has been given the additional challenge of building new Web-enabled/OLAP applications. These applications will require transforming the data warehouse from a strategic decision-making platform into an active data warehouse (ADW). The ADW will be capable of supporting real-time data updates as well as strategic and tactical queries. Gollhofer has been a member of the Product Advisory Council since 1999.
	Rolf Hanusa I/T Strategist Dell
Rolf Hanusa supports Dell's data warehouse architecture. With more than 20 years experience with DSS and DW systems, Hanusa has been involved with almost all aspects of data warehousing including hardware/software planning and acquisition, database design, performance monitoring and tuning, capacity planning, security administration, data modeling, acquisition, transformation, maintenance, and replication. In addition to several magazine articles, Hanusa has coauthored Secrets of the Best Data Warehouses in the World. Back to Top
	Art McElroy Data Warehouse Operations Manager United States Postal Service
Since 1980, Art McElroy has held various positions in Information Technology with the United States Postal Service. His experience includes positions in software development, network design, system architecture and design, database administrator, database management, and strategic planning. Beginning in 2003, Art became the Operations Manager for the Postal Service's Enterprise Data Warehouse. In this role, he is responsible for managing a staff of Teradata DBAs and for the performance and tuning of a Teradata warehouse that serves over 16,000 active users.
	Michael McIntire Senior Technical Architect eBay
Michael McIntire has been in the industry since 1983, spending five years working with complex data in Geographic Information Systems before starting work on Teradata systems in 1988. Before going to work at eBay in 2003, he worked in a variety of positions at Teradata and as a Data Warehousing Consultant, largely in engineering, database administration, and architecture roles. At eBay, McIntire is responsible for Data Warehousing architecture and performance. Back to Top
	Cameron Morrison Senior Enterprise Application Developer Intel
Cameron Morrison II has been working with various database products for almost 15 years. He has been an integral part in the building of the Enterprise Data Warehouse at Intel, and has assisted in the development and design of complex transformation solutions and training of the developers. He also develops BKM's and whitepapers on optimization and development techniques and providing tools for analyzing and evaluating ETL and BI performance. Cameron is also responsible for strategic efforts driving ETL optimization. Back to Top
	Fred Pluebell Technical Services—Data Warehouse JCPenney
Fred Pluebell has been working with Teradata since 1996 and was one of the first Teradata Certified Masters. He has broad experience in both application development and technical support areas on a wide variety of platforms. Fred has been a member of the Product Advisory Council since 1997, and has been the lead Data Warehouse administrator at JCPenney since 1998. His responsibilities currently include strategic efforts to address business continuity and privacy concerns, as well as operational support with a focus on application performance.
	Ed Rado Senior Advisor, Database Administration Anthem Information Technology
In his current role, Ed manages a geographically dispersed team of DBA’s which support multiple data warehouses and marts. across multiple database technologies, with a focus on Teradata. With over 20 years IT experience, Ed has played an active role in most aspects of data warehousing and business intelligence, including strategy development, technical architecture, hardware/software planning, acquisition and deployment, all aspects of database design and administration, ETL design, as well as implementations of end to end business intelligence solutions. Ed has been a member of the Product Advisory Council since 2002. Back to Top
	David Stone Certified Teradata Master Wal-Mart Store, Inc.
David Stone is the Manager of the Data Warehouse at Wal-Mart Stores, Inc. and a Certified Teradata Master. David started working in the field for Sam’s Club a division of Wal-Mart in 1987 and has been developing Teradata Data Warehouse solutions since 1995 in multiple applications development/DBA roles. His current responsibilities include leading strategic efforts that integrate business intelligence architecture, improve system performance/stability, and derive increasing business value from the Data Warehouse.
	Jayanthi Rajan Lead Systems Programmer Lowe’s
Jayanthi Rajan brings with her 14 years of experience in Software design and development. Starting her career in Systems Software she has designed, developed and implemented high end applications for Reactor Regulation and Safety Control. Her association with Teradata commenced in 1998 as a sustainer and developer. In her current position as the Lead Systems Programmer at Lowe's, she is leveraging her in depth knowledge of Teradata internals to take the Teradata warehouse at Lowe's from a Strategic Decision making platform to an Active EDW supporting real time exception reporting for all Business Intelligence activities.
	Tim Zeitter Data Warehouse and Decision Support Systems Manager Meijer
Tim Zeitter has been working with Teradata systems since 1991. His responsibilities include development and support of Meijer's 20-node 5350 enterprise-wide data warehouse and deployment of decision support technology for enterprise-wide information and reporting applications. Back to Top
	Jeff Carter Director of Product Management Teradata Database, Client and Utilities Teradata, a division of NCR
Jeff Carter is responsible for a team of product managers that oversees the major software components of the Teradata database solution. He has been with NCR since 1986 and has had leadership responsibilities since 1991.
	Robert Cromer VP, Professional Services Teradata, a division of NCR
Robert Cromer, Vice President, Americas Region Professional Services, joined Teradata in March 1997. Robert manages a team of over 600 consultants working with Global 1000 clients in Canada, Latin America and the United States. He is responsible for all aspects of the Professional Services business ranging from strategic and tactical planning, practice development, project delivery, business operations management, and project and program management. Robert also directs the Enterprise Architecture, Performance and Workload Management, Business Operations, Program Management Office, Teradata Customer Education and Advanced Data Analytics teams for the Americas. Robert brings more than 20 years experience in numerous industry segments and progressive leadership positions across information technology, consulting and software industries. He holds a BS in Computer Science and has completed executive programs at Georgia Tech and Duke University.
	Mike Edwards Chief Technical Officer Teradata, a division of NCR
Mike Edwards offers a wealth of customer support knowledge, having worked in customer support in one role or another since 1988. Since 1991, he specifically worked with Teradata and NCR. Edwards started with Teradata as a field engineer, then served as a system support representative, district and regional technical specialist, and senior consultant with the Teradata Operational Services Group. Since 2001, Edwards has been the area director for Teradata Customer Support for the Southwest.
	Alan Greenspan Teradata Marketing Manager Teradata, a division of NCR
Alan Greenspan is Product Marketing Manager for the Teradata Database, responsible for marketing messages and material as well as for being one of the advocates of market requirements within the Teradata organization. He first joined Teradata in 1988 working with ISV partners. He has also had product management and sales support roles. Back to Top
	Jeff Shelton Senior Consultant Software Engineer Teradata, a division of NCR
Jeff Shelton is a senior consultant software engineer with 11 years of experience at NCR. He has worked on Teradata for the last 4 years, primarily focused on developing tools and database features that facilitate query-plan analysis and performance tuning.
	Carol Walter PAC Teradata Director Senior Product Manager Teradata, a division of NCR
Carol Walter has been in the industry since 1983, working with Teradata since 1991. Walter has served in various roles including engineering development, engineering management, project management, product management, and product marketing. Her current role involves the management of the Teradata warehouse offers and OS strategy. She has been a member of the PAC since 1998.

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