Teradata and MicroStrategy are partnering to enhance decision making in key business areas with Teradata Retail Decisions and the MicroStrategy Business Intelligence Platform. Retail Decisions provides users with a base of several hundred metrics and reporting templates from industry-proven best practices, while MicroStrategy provides an intuitive and easy-to-use Web interface for reports, dashboards and scorecards, and analysis for business users of all skill levels. With Retail Decisions, business users can analyze transaction-level information at any level in the product/location hierarchy to make critical decisions in areas including merchandising, sales, inventory, promotions, customer management and store operations. A demo is available through Teradata and MicroStrategy sales representatives.

Teradata announced availability of Teradata Relationship Manager Version 6, its next-generation, best-in-class software application for marketing automation. The new portfolio injects enterprise intelligence into multiple-step customer conversations across multiple sales and service channels. With an intuitive user interface, new architecture and significant new capabilities, it helps marketers plan, coordinate and evaluate threads of customer dialog—many driven by the customers themselves.

Additionally, Teradata has partnered with enterprise software provider Assetlink to add Marketing Resource Management (MRM) capabilities to its Teradata Customer Management Solutions (CM) portfolio. The rebranded and ported product, called Teradata MRM powered by Assetlink, will be available on demand and delivered on site. Teradata MRM enables companies to automate the entire marketing process, giving marketers powerful tools to better plan and control marketing activities while measuring the business impact of their initiatives.

Teradata Corporation (NYSE: TDC), the global leader in enterprise data warehousing, today announced that Gartner, Inc. has positioned Teradata in the leaders' quadrant in its "Data Warehouse DBMS Magic Quadrant - 2007," authored by Donald Feinberg and Mark A. Beyer (Oct. 10, 2007). The report evaluates vendors that supply database management system software used to support data warehousing.

According to Gartner, vendors who are positioned in the leaders' quadrant are performing well today, have a clear vision of market direction and are actively building competencies to sustain their leadership position in the market.

Teradata has made available its Teradata 5500 Server, which uses approximately 75% less energy and coexists with multiple generations of Teradata servers, thereby protecting the technology investment of customers. By dramatically reducing energy usage for the same system performance, Teradata has also reduced associated data center cooling and power delivery infrastructure costs by a similar ratio. In addition to lower energy-related cooling costs, the Teradata patented cabinet door design provides a 30% improvement in cabinet cooling efficiency over conventional cabinet door designs. Cooling expenses are a major portion of data center costs because cooling computer equipment can consume the same amount of energy as powering the equipment.

Teradata and SAS have announced a strategic partnership that will enable customers to exploit the best of the companies' core strengths through deeper technical integration of their respective products, as well as through coordinated marketing, sales and services activities.

The foundation of the partnership is to enable businesses to run and optimize key aspects of SAS solutions and analytic processes within the Teradata database engine. Customers will be able to leverage SAS capabilities and analytical functions to utilize the core parallel processing inherent in Teradata's architecture. The joint road map also calls for selected SAS solutions targeting financial services and retail to be optimized with Teradata.

	Teradata's new disaster recovery assessment service enables businesses to build disaster recovery solutions, which meet their unique enterprise needs. The assessment can be conducted over two weeks by an experienced Teradata disaster recovery team that identifies and prioritizes business-critical applications and data, quantifies the relative importance and financial impact of a disaster, and develops potential recovery strategies.
	The enterprise data management suite from Teradata is a complement of eight services designed to improve compliance with government regulations, reduce the risks inherent with improved data quality and increase enterprise agility.
	The availability management services portfolio helps Teradata customers minimize risk and maintain the most up-time possible for their data warehouses. It directly manages seven data warehouse availability attributes.

Teradata has launched Teradata 12.0, an advanced database that delivers traditional data warehousing for strategic planning along with usable intelligence to front-line operations throughout the enterprise.

Teradata 12.0 offers new functionality, innovations and improved performance that make the system easy to deploy and manage, from entry level to an advanced data warehouse. The release includes Teradata Database 12.0, Teradata Tools and Utilities 12.0, and professional and consulting services accompanied by application integration and partnerships. Teradata 12.0 is the company's 12th major database release.

Teradata Magazine-December 2007