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Active enterprise intelligence grows up

Managing a company's data life cycle.

by Scott Gnau

As organizations begin to mature into their active enterprise intelligence deployments, there are undertones for the technology around the entire life cycle of the data and the process. Enterprise data needs to evolve into actively integrated data and decision-making capabilities. Along the way, new businesses, data types and subject areas that come along must also be integrated. This phenomenon creates the question of how to integrate all of these pieces while gauging the value of including them in the active enterprise intelligence infrastructure.

Active enterprise intelligence is being widely endorsed, with more than 70% of survey takers responding they had a vision for it.

—2006 Teradata Data Warehouse Survey

At the beginning of this life cycle, organizations need to understand and validate the value behind the data and the analytics as well as migrate it into the infrastructure. Continuous migration of new data into the data warehouse creates an evolutionary process and the need to manage the life cycle progression, including fresh as well as older data. Older data can be very interesting for strategic analytical processes but is not as critical for real-time decision making.

Teradata technology allows you to manage data across the entire life cycle by using traditional processes for integration and decision making on the front end. As the life cycle progresses, Teradata multi-temperature allows data to be added to the warehouse without decreasing the service level or performance of the existing environment.

Scott Gnau

By segmenting data service levels, it becomes possible for newer and more critical data (hot data) to carry a very high service level and the attendant expense. Additionally, older data (warm or cold data) is made available for queries that are less time-sensitive and can be assigned a lower service level at a reduced cost.

In this issue of Teradata Magazine we re-examine active enterprise intelligence and how far it has come in the last year. Companies now recognize benefits of their active enterprise intelligence deployments through increased timeliness of decisions and customer offers. The depth of analytics provided by an integrated solution allows these companies to compete effectively while enjoying improved customer satisfaction. T

Scott Gnau is vice president and general manager of research and development at Teradata.

Photograph by James Aranovsky

Teradata Magazine-June 2007

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