The more you know about your customer, the better service you can provide. That's why forward-thinking companies are bringing the power of the data warehouse to their front-line decision makers such as salespeople and call center representatives.
The way to deliver this power to the front line is via active enterprise intelligence. It allows customer-facing employees to make better decisions faster. For instance, customer service employees can quickly check the customer's sales history and preferences, as well as the company's product inventory.
Suppose you are a customer support representative for Plug and Play toys. A customer calls, requesting assistance in setting up her newly purchased Music Grid toy. She describes the toy and the specific problem. With that information and detailed set-up rules from your data warehouse, your job is to help the customer get the toy working. Follow the rules and blocks make music. Break the rules and the toy is silent.
Armed with the right data from the data warehouse at your fingertips in real time, you are in a better position to help your customer.
When you successfully complete the structure, you will be entered for a chance to win a Teradata varsity-style jacket.
This contest ends June 15, 2007. T
Congratulations to Gustavo R. Ortiz of Accenture, the winner of last issue's Dataplay.
Teradata Magazine-June 2007
