Office Depot’s Customer Management Revolution

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Time: 55:00

In This Web Seminar

Discover how Office Depot uses joint marketing and IT initiatives to connect with customers in this exclusive online seminar hosted by DM Review and sponsored by Teradata. You’ll learn:

  • Benefits of enterprise customer management initiatives from both the IT and marketing perspectives
  • How enterprise customer management facilitates integration of customer data across multiple brands and channels
  • Roadmap for implementing successful enterprise customer management
 

About The Presenters

Presenter

Laura Preslan, Research Director, AMR Research

Laura is responsible for the firm's initiatives in the customer management market with a focus on maximizing the business value of CRM initiatives. Her background includes enterprise-wide CRM strategy development, creation of ROI-driven, metrics-based business cases, package evaluation and selection of integrated CRM suites.

Presenter

Kathy Koontz, Lead Applications Developer, Office Depot Inc.

Kathy sets the technical direction for multiple implementations of Office Depot's customer management system. Her team focuses on implementing system enhancements and support at both the data and application level. A Teradata Certified Master, Kathy has served in various development roles within the Customer Data Warehouse group. Her eight years of direct marketing experience include a combination of circulation planning and systems development positions for retail and non-profit organizations.

 

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Next Steps

Retail Logical Data Models: Trends and Uses

Listen as Teradata Senior Technical Business Consultant Dennis Jeng provides an overview of the Retail Logical Data Model and its key characteristics. Dennis also shares the new trends he's seeing in how customers are using this model.

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