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DIRECTV Shares Its Winning Data Warehousing Strategy

Time: 60:00

In This Web Seminar

Explore the best practices DIRECTV used to transform a culture of "after the fact reporting" to one of proactively integrating the most relevant and critical data, empowering business analysts to make accurate decisions faster. GoldenGate Software and DIRECTV's Teradata data warehousing environment now provide the most up-to-date information to business users, which ultimately impacts customer satisfaction levels and loyalty. You'll discover:

  • Business benefits of providing up-to-the-minute data for BI
  • Three main approaches to loading the data warehouse 24 hours a day
  • Easiest and fastest way to load real-time data into the data warehouse
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About The Presenters

Presenter

Jack Gustafson, Data Warehousing Director, DIRECTV

Jack Gustafson is responsible for implementing and maintaining the data modeling, data integration, ETL development and database performance for DIRECTV's enterprise data warehouse. Before DIRECTV, Jack worked at Universal Music as manager of the data warehouse environment, as well as at Red Brick and Informix as a senior consultant.

Presenter

Terry Simonds, Senior Solutions Consultant, GoldenGate Software

Terry has over 18 years' experience in IT, ranging from technical programming and systems engineering, to managing IT operations. His role as a senior systems engineer at GoldenGate includes identifying how businesses can leverage transactional data management in a variety of initiatives to significantly improve overall business efficiency.

Presenter

Dan Graham, Active Data Warehouse Program Director, Teradata Corporation

Dan joined Teradata in 1989 with over 35 years of IT experience as the senior product manager for the DBC/1012 parallel database computer. IBM then lured him to write product plans and launch the RS/6000 SP parallel cluster. He became strategy executive for global business intelligence solutions and formed the Teraplex Integration Centers to stress test large data warehouse workloads. In 2006, Dan returned to lead Teradata's active data warehouse marketing.

 

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See how companies that implement the Teradata/GoldenGate solution — including DIRECTV — are finding that once they've experienced what real-time data can do for their business, there's no going back.

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