Loading...

Overstock.com’s Customer-Centric Enterprise

E-mail
Password
Please log in with your T-Pass
web account or register
to see this seminar.
Register Now.
Loading...

Time: 53:12

In This Web Seminar

Overstock.com has successfully carved out a unique niche in the retail world by combining their market savvy with Teradata technology and solutions. In this exclusive event, you'll discover how you can also:

  • Transform your business into an agile, responsive, customer-centric enterprise for accelerated growth

  • Proactively sense and respond to customers’ needs and preferences

  • Achieve focused business synchronization without disrupting existing functional and product excellence

 
Loading...

About The Presenters

Presenter

Mohan Sawhney, McCormick Tribune Professor of Technology and Director of the Center for Research in Technology and Innovation at the Kellogg School of Management, Northwestern University

This globally recognized scholar, consultant and speaker in strategic marketing, e-business and innovation is the co-author of three books — The Seven Steps to Nirvana: Strategic Insights into e-Business Transformation; Techventure: New Rules for Value and Profit from Silicon Valley; and Kellogg on Technology & Innovation — as well as numerous articles and PhotoWars, a strategy simulation game. One of Business Week's 25 Most Influential People in e-business, Sawhney works with a wide variety of Global 2000 firms and governments. 

Presenter

Jack Garzella, Vice President of Data Warehousing, Overstock.com

With over 20 years of system integration experience, Garzella supervised development of the company's 10-terabyte, near-real-time data warehouse that supports the reporting portals, dashboards and e-mail metric reports for over 300 users. The data warehouse also runs a CRM e-mail system that generates over 15 percent of Overstock's revenue. Previously, he led the application solutions team and database conversions practice at Teradata and has also held IT positions with MatchLogic, Oracle and several database marketing companies. 

 

Recommended Resources

Popular Resources

 

Next Steps

Loading...

Active Data Warehousing and CRM at Overstock.com

Listen to this podcast to learn more about how Overstock uses its system not only for product pricing, but also for an e-mail marketing strategy that gave them a 50% lift in revenue.

Listen to Podcast

Loading...

How can we help?

Contact us for insight and answers to your questions.

Contact Teradata