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Demystifying Active Data Warehousing

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Time: 54:00

In This Web Seminar

Here you'll find guidance on the elements you need to uncover the hidden value of your data and achieve the "active" vision and plan and budget for an effective solution. Our in-house expert brings you real-world examples of how this vital concept is being used and how to apply it to your business. You’ll discover:

  • How to identify active enterprise intelligence applications

  • Six "active" infrastructure elements that extend the value of the data warehouse

  • How event-driven enterprises link the front-line user to tactical analysis for competitive advantage

  • How process-centric technologies converge with data-centric technologies to support front-line users
 
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About The Presenter

Presenter

Dan Graham, Senior Product Manager, ADW, Teradata

Dan Graham is a senior marketing manager responsible for the active data warehouse program at Teradata. Dan has over 35 years’ experience in the industry, four of those spent with Teradata. He is responsible for marketing Teradata products including the database, utilities, systems management and platform 

 

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Next Steps

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One of the insights into the business has been just analyzing our pricing data. And one of the biggest things Teradata's allowed us to do is really take a much more analytical approach at how we are pricing our products," says Sam Peterson, Vice President and CTO of Overstock.com. Learn more about how Overstock.com uses Teradata not only for product pricing, but also for an e-mail marketing strategy that gave them a 50% lift in revenue.

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