Teradata

Companies choose Teradata® CRM for integrated, best-in-class tools because they want an integrated, best-in-class customer process – one that differentiates their business through an infinite variety of customer treatments. Effective customer treatments, referring to the way customers are engaged, served, and satisfied, begin with Teradata’s detailed value discovery analytics that feed intelligence directly into Teradata CRM’s automated, event-driven marketing communication tools for personalized customer treatments across all channels. No other analytical marketing suite offers the breadth, depth, or integrated performance of Teradata CRM.

Teradata CRM’s marketing analytics provide more ways to explore, view, evaluate, and analyze customers. This means you’ll identify and act on more opportunities to communicate and deliver unique, compelling value to your customers when you do communicate. Tools include segmentation, cross-segmentation analysis, customer behavior analysis, pattern detection, response modeling, product affinity analysis, percentile profiling, and more – plus more than one hundred customizable reports. Teradata CRM analytics provide holistic, detailed views of your customers, as well as your campaign performance and ROI – views you’ve never seen before. For instance, Teradata CRM enables users to identify customers who’ve interacted at different times for the same purpose, such as a traveler who has visited a website at separate times to book a flight, hotel, and car rather than booking all three simultaneously. And Teradata CRM provides greater context intelligence: in addition to knowing what customers are doing, users can now identify customers who are not doing something – customers who are not using their bank’s ATM or customers who’ve signed up for an account but have not activated it yet.

Companies choose Teradata CRM for superior capabilities to do event-based marketing (EBM) so that significant changes in customer interaction behavior can signal or trigger a relevant, personalized communication to that customer or to the business for follow up. Our Communications Director module is the centerpiece of this functionality, which has produced positive customer responses as high as 70%. Using Teradata CRM for less than one year, a leading international bank initiated 100 automated campaigns, generated 570,000 sales leads representing $4.4 billion in new business, and realized a 28.7% increase in net profit, while achieving retention rates of 98.4%. In one week, a leading U.S. bank using Teradata CRM Communication Director generated $1 million in new business in one district. Teradata Event-Based Marketing tools give marketers the power to shape how the customer interaction takes place, while the customer determines what, when, and where.

Companies have chosen Teradata CRM for its ease of use in accessing the Teradata Database, a feature that attracts nontechnical business users to the solution. With Teradata CRM, database information is immediately actionable and directly linked to automated communication tools for right-timed campaigns that reach customers at the most opportune moment. Smooth, native interaction between Teradata CRM and the Teradata platform ensures that the most complete and fresh information is being used for more credible analysis and communications. Companies often discover that other ‘sound-alike’ solutions have built-in latency and slow performance that diminish the accuracy and freshness of data they access and manage. Only Teradata CRM has been optimized for the Teradata system and is co-developed with Teradata’s Database experts.

Teradata CRM provides five different optimization types. These are:

• Customer Optimization – selecting/segmenting the right customers by their propensity to buy or take the desired action.
• Offer Optimization – rich analytics that help create the most compelling and relevant value propositions for a given customer.
• Campaign Optimization – using analytical intelligence to create and prioritize the best campaigns and treatments for specific customers and segments.
• Contact Optimization – communicating with individual customers at the right time, when they’re most likely and most ready to buy and on the channel or touch point they prefer.
• Channel Optimization – use customizable rules to optimize the channel-campaign-capacity mix to ensure best results for the business and the customer.
  
  
  

Teradata CRM has been recognized by senior industry analysts for its leadership in the execution of Customer Relationship Optimization – a term analysts use to describe a CRM solution capable of creating a profitable return on value propositions and customer treatments. Teradata CRM is an optimization engine any way you look at it.

Our flexible architecture design and modular, componentized functionality eases implementation and supports your system evolution over time. Teradata CRM is a metadata-driven application suite that’s highly customizable to reflect your business requirements and adapts to your business needs as you grow. The application is connected through metadata directly to your business entities on the data warehouse. No data extraction or data mart is needed. The application uses SQL stored in metadata to build warehouse queries for easier access and control. Teradata CRM’s three-tiered architecture means that most of the computing intensive functions are performed on servers that you can scale – for higher availability and performance. The CRM workload can be distributed, putting the right processing power where it’s needed. Thus, IT professionals have the control they require.

More than 120 Teradata customers worldwide in many industries are getting positive results with Teradata CRM. And the more innovative users are effectively differentiating themselves in their markets with highly personalized customer dialogues and experiences. Teradata CRM customers have reported ROI in the triple digit range within the first year of implementation in industries, such as financial services, travel, and retail. In fact, the performance and capabilities of Teradata CRM have driven the business case for a new data warehouse and information infrastructure. With this comes an investment that can be quickly leveraged to grow the use and value of the data warehouse – and the growing data assets it houses.

When the sale of Teradata CRM drives a multimillion-dollar data warehouse acquisition – it’s apparent that companies are buying an infrastructure to obtain the capabilities they really desire in the application suite. What kinds of companies choose Teradata CRM? Our clients’ customer databases range from a few hundred thousand individual records – up to 70 million.

Teradata CRM is typically deployed and delivering payback in 45 to 60 days, because industry-specific logical data models, implementation tools, and an experienced support team can expedite implementation. Our powerful suite of modules facilitates taking actions while the opportunity to engage the customer and realize value is still available. 

In one case, a Teradata CRM consultant met with a client marketing group and completed an analytic task that previously took the company six weeks to complete – and it all was accomplished in one morning using Teradata CRM. Speed matters because time is money. Ask your representative about the Teradata CRM ‘Rapid Time to Value’ offer – where you can install, use, test, and evaluate your new solution prior to a long-term purchase or license commitment.

Prerequisite to successfully deploying an optimal customer management solution is implementing an enterprise data warehouse that provides flexible capacity while managing complex analytic workloads. This data warehouse must be able to provide the extreme service levels you’ll need as your business grows. Such a warehouse will supply the fastest 360 degree, holistic view of your business and your customers, which is essential to understanding what CRM actions will drive the highest returns.

Teradata CRM, with its array of visual interactive analytical tools for more insightful customer intelligence, also provides more ways to communicate with customers anywhere, anytime. Users can not only do single step communications, but also multi-step campaigns based on leads generated via data warehouse inquiry or detection of realtime events; communicate using touchpoint adapters via well-defined APIs to facilitate lead delivery and channel response; and react to a touchpoint-generated response by advancing the communication plan to the next best action. Teradata CRM cooperates with logic in operational systems to exploit newly-captured interaction data – and trigger real-time communication – so that pre-staged messages can be immediately delivered when a customer uses a touchpoint.

Need more reasons to choose Teradata CRM? It’s one of many proven solutions from Teradata – the world leader in enterprise data management warehouses, databases, applications, and integration services.

Teradata Corporation is a strong, stable, 1.5 billion-dollar provider with decades of experience, global resources, and premiere clients worldwide. We deliver complete business solutions, supported by a complete spectrum of business consulting, analytical, and IT support services. We can get to you when you need us, wherever you need us – to help you go where you want to take your business.

To see how Teradata CRM can create unique competitive advantage for your business, contact us today to arrange a live demonstration. For more information about Teradata, contact your Teradata representative.