Teradata

Knowing your customer is a motto as relevant today as it was in the days of the neighborhood retailer. With unlimited shopping options, securing customer insight to build enduring one-to-one relationships is more critical now than ever before.

Teradata Corporation has perfected the art of listening to customers, and with it, the science of targeting the right customer with the right information, at the right time through the right channel. The tool? Teradata® Customer Management, a key component of the Teradata Retail Portfolio. Working independently or together with other retail solution components, Teradata Retail Decisions, Teradata Demand Chain Management, and Teradata Customer Management help retailers to understand and interpret customer behavior across channels and over time.

In this age of unlimited shopping options, whether via catalog, the web, or a physical storefront, Teradata Customer Management helps retailers make a positive impression with shoppers regardless of their chosen sales channel. Teradata Customer Management delivers sophisticated insight into individual customer preferences in the same spirit of neighborhood retailing, centered on customer interaction at any given moment.

Let the Dialogue Begin

Teradata knows the power of communication to achieve customer loyalty. With Teradata Customer Management, retailers can gain a single view of their customers with the ability to manage communications across multiple channels to ensure the ultimate shopping experience.

Retailers Choose Teradata Customer Management

Many industry leading retailers know the power of Teradata Customer Management firsthand, including Hallmark and Sainsbury's.

According to Stephen Vowles, Sainsbury's director of customer and category marketing, "Today's consumer demands and receives a more varied selection of produce and a more convenient and personalized shopping experience. Sainsbury's wants to be able to play a proactive role in taking the shopping experience beyond current levels of customer expectation and, with Teradata, it has the technology and experience to do this."

Optimize Customer Experiences

Teradata Customer Management components and offers can be implemented as your business grows in marketing sophistication, and enable a diverse range of marketing activities. With Teradata Customer Management you can:

• Analyze detailed data 'in-the-database'. Select, analyze, explore, profile and target customers for campaigns and communications, based on detailed data pertaining to customer behavior patterns, value, spending, or any other criteria in the database – and leverage the unsurpassed speed and power of the Teradata platform.
• Personalize the customer experience. Plan, manage and personalize customer messages at any level of sophistication, including single-shot, multi-wave, or event-triggered campaigns that deliver business differentiation through an infinite variety of customer treatments.
• Interact with customers across any or all channels. Use contact and channel optimization tools and adapters that prioritize channel capacity to use the right channel for the most appropriate communications.
• Manage and Measure the effectiveness of your customer management activities. Generate a variety of reports that support ongoing evaluation of your customer relationship optimization effectiveness, including standard reports, ROI reports, and campaign performance reports.
  
  
  
  

Teradata Customer Management helps you:

• Identify, grow, and strengthen a profitable customer relationship while respecting the customer's privacy.
• Increase customers' wallet share by identifying up-sell and cross-sell opportunities.
• Predict likely defectors and act to retain those at-risk customers.
• Increase customer satisfaction and marketing response rates by regulating frequency and timeliness of communication.
• Reduce marketing campaign cycle time.
• Grow revenues by optimizing promotions based on purchasing patterns and customer value.

With Teradata, you can obtain immediate insight into your customer's preferences, allowing you to optimize promotions and influence the frequency of shopper visits to your stores. By enabling highly targeted marketing efforts, Teradata Customer Management helps you reduce your marketing costs, resulting in increased productivity. With Teradata Customer Management, you can target customers precisely and deploy marketing campaigns more quickly, often increasing the speed of launches from several weeks to a few days.

Industry Leadership from Teradata

Many of the industry's top retailers have partnered with Teradata to take advantage of its industry leadership to help them understand customer preferences and buying behavior. Seventeen of the top 30 global retail chains rely on Teradata as their trusted data warehousing partner. With Teradata, retailers gained a single view of their business, and insight into product assortments, promotions, and channels using industry-leading analytics.

Guiding Your Rediscovery

Unlike in days past, today's data-driven retailing environment requires more hands-on consulting expertise, especially when it comes to deploying a data warehousing solution. Not sure where to begin? Let the experienced team of Teradata Services consultants provide the foundation and support you need to connect with your customers.

With a track record of having built more than 1,900 cost-effective data warehouses with the highest levels of scalability, speed and availability, Teradata is unmatched in its experience.

We work with you to translate and prioritize your key business issues and direction into a Teradata Customer Management strategy to ensure the strongest return on investment. More than 2,000 consultants in more than 100 countries can give you the foundation you need, today, to define your Customer Management strategy for today and the future. Whether you want support in the planning or design and implementation phases, Teradata Professional Services can help you translate your infrastructure needs today and build for the future.

The Time is Now

One thing hasn't changed in the world of retailing – customers' desire to be heard and retailers' desire to respond with the right offer and product mix.

Are you looking to build enduring customer relationships in the spirit of days gone by? The time is now. With Teradata Customer Management, you gain true customer insight, enabling you to offer the right products, the right promotions, in the right channels to the right, high-valued customers. Teradata Solutions for Retail can help you identify high-value customers, interact with them, and build one-to-one relationships that last a lifetime. Why wait? Contact your Teradata representative.