Teradata

Extreme Personalization: Create Offers and Messages Precisely Tailored to Individual Customer Preferences

The Teradata® CRM Personalization Rules module makes personalized marketing really pay off by giving marketers the power to deeply tailor offers as well as dialogues. By automating the creation of timely and relevant offers appropriate for each customer or situation, Personalization Rules enables you to optimize the communication stream by determining what will be the most effective or significant offer in the context of an ongoing customer dialogue. Examples of Personalization Rules include:

• Product offer rules which identify product/service assignments for customers based on specific customer attributes and inventory levels
• Discount rules which use a variety of factors including past customer behavior, inventory levels, product classification, etc. to determine discounts on a per product, per customer, and per campaign basis
• Inventory reduction rules, which examine inventory levels and customer preferences to offer products with high inventories to the customers most likely to buy them

Reasons to Choose Personalization Rules

• Build offer, message, discount, and optimization rules
• Capture and automate marketing IP
• Derive individually targeted and personalized offers for each customer based on calculations of any data in the data warehouse
• Generate all fields required by a personalized offer
• Combine Personalization Rules with segment-based marketing to drive both 1-to-1 and targeted offers in the same message
• Easily re-use rules by modifying dates, product lists, segments, store locations, etc.
• Run rules automatically on a continuous basis so that key offer data is always available and continually updated
  
  
  
  

Teradata CRM Solution

Teradata CRM is a leading analytical CRM solution with exceptional optimization capabilities being used by premiere companies in retail, financial, telecommunications, transportation, and e-commerce industries. It includes seven critical areas of functionality: Marketing Resource Management, Communication Optimization, Campaign Management, Offer Management, Interaction Management, Actionable Analytics, and Single Customer View. These tools analyze, model, and predict customer behavior while planning and automating personalized dialogues with individual customers across all channels.

Choose Teradata CRM analytics and your users will have fingertip-fast access to the business intelligence they need to quickly and accurately understand, target, and serve customers across every channel, product, location, and attribute. Combine high-IQ analytics with Teradata CRM's award-winning optimization capabilities and you extend your business intelligence with timely, personal, and relevant communications. Your marketers will engage individual customers across all channels in terms of their explicit preferences, behaviors, and personal interactions. The result? Profitable customer relationships, measurable business value, and competitive advantage. 

For more information about the Teradata suite of Customer Management solutions, contact your Teradata representative.