Teradata

Improve your campaign results with rich customer data, based on actual behavior

Customer Behavior Analysis gives users fingertip access to customer behavior – and many ways to explore it, doing ad hoc analysis to discover the realities and possibilities of customer interaction with your business, across all touch points. This module includes the power to create detailed queries about the behavior of customer segments, buying patterns, attributes, and demographics; all of the actionable detail needed to improve your value propositions and better personalize your customer communications. 

In addition, Teradata CRM Behavior Analysis closes the loop by allowing follow-up on previous communications and audiences to see the actual impact of your messages on specific customer behavior. Plus, subsets of customer segments can be dynamically targeted from your on-screen graphs with point-and-click ease. This allows for more effective customer communications and improved marketing productivity.

• Quickly understand changes in customer behavior over time – changes in purchase amounts, frequency, recency, channel choices, products, and more
• Analyze existing segments or create new segments for analysis "on the fly"
• Create comparison charts to analyze different customer segments against the same criteria or a single customer segment against different criteria – create a variety of charts to view customer segments from multiple perspectives – bar charts, percentage charts, or rotate charts
• Actively target customers directly on your charts for further analysis – or target them immediately for new promotions
• Results can be saved and stored at any time, with the added ability to export results into Excel or any other comma or tab-delimited format, making it possible to share results with a wider audience including senior management
  

Teradata CRM has a proven track record of quickly and effectively resolving industry- specific issues around customer selection, acquisition, growth, retention, and equity – while also generating rapid and dramatic ROI. It integrates advanced analytics with sophisticated event-driven communications for highly profitable value propositions and customer treatments. Rated a leader by analysts, Teradata CRM is consistently selected over competing solutions.

Choose Teradata CRM analytics and your users will have fingertip-fast access to the Teradata Database for the freshest, fastest, most effective and efficient method of creating actionable customer intelligence – in-database data analysis.

With immediate access to more credible and complete business intelligence, you can more accurately understand, target, and communicate with customers across every channel, product, location, and attribute.

• Who are the customers we want and how should we segment them?
• What products do my customers purchase and what do they crossover purchase?
• What product affinities do we see in customer segments and market baskets?
• Are our most loyal customers also our most profitable ones?
• Can we spot opportunities to migrate customers up the value chain?
• What tactics have increased customer value before, and which ones are most effective now?
• Do marketing communications, products, and service strategies have a clearly identified ‘next step’ that would motivate a customer to increase spending or move up the value chain?
• How quickly can the company detect and respond to customer attrition events?
• Exactly what factors have led to defection in the past?
• How can we ensure our customer value propositions are differentiated, relevant, and favorably attractive?
• How could our value propositions change to earn greater customer loyalty?
• Do customers see value, personalization, and brand consistency at every touch point?
• What caused a same store sales decline last quarter?
• Are our loyalty programs actually improving loyalty and reducing defection?
• Which of our profitable customers are at risk of leaving?
• What are the buying habits and baskets of our best customers?
• Are we matching products and services to the right channels?
• Can we detect behavioral events, and provide timely and relevant customer communications?
• How relevant and timely are our messages to individual customers?
• When is the best time to contact customers and how frequently?

For more information about the Teradata suite of Customer Management solutions, contact your Teradata representative.