Teradata

Direct Your Customer Optimization Process and Maximize the Power of Precision Communications

Teradata CRM Communication Director can help you more effectively orchestrate customer communications across all channels by balancing channel capacity with each customer's interactions and transactions with your business. As a result, you can expect to enhance and multiply the value of your customer relationships in the context of your resources. Teradata CRM Communication Director governs the prioritization of individual communications, then supports response-driven dialogues with each of your customers – whether thousands or millions – simultaneously. It also enables a closed-looped process that includes all of your interaction channels and ensures each channel is focused on the top priorities for your business and customers.

Teradata CRM Communication Director guides all of your interactive dialogues with customers as they evolve through a sequence of communications prompted by their responses to your messages. This gives your company a significant advantage by allowing your customers the power to define their relationships with your company and navigate a unique, yet consistent, value path through your organization, all the while keeping consistent with daily business resources.

• Optimize the volume of communications over time and the time between types of contacts with your customers
• Optimize the messages presented to each customer by ranking all customer communication opportunities by value to the business and relevance to each individual
• Optimize the amount of leads sent to all of your channels to ensure your channels are working on the most important leads each and every day
• Optimize the mix of leads given to each channel in detail, down to the level of each individual instance so that human agents are more effective
• Distribute leads to primary and secondary channel assignments based on daily channel capacity and number of communication opportunities
  
  
  
  
  

Teradata CRM is a leading analytical CRM solution with exceptional optimization capabilities being used by premiere companies in retail, financial, telecommunications, transportation, and e-commerce industries. It includes seven critical areas of functionality: Marketing Resource Management, Communication Optimization, Campaign Management, Offer Management, Interaction Management, Actionable Analytics, and Single Customer View. These tools analyze, model, and predict customer behavior while planning and automating personalized dialogues with individual customers across all channels.

Choose Teradata CRM analytics and your users will have fingertip-fast access to the business intelligence they need to quickly and accurately understand, target, and serve customers across every channel, product, location, and attribute. Combine high-IQ analytics with Teradata CRM's award-winning optimization capabilities and you extend your business intelligence with timely, personal, and relevant communications. Your marketers will engage individual customers across all channels in terms of their explicit preferences, behaviors and personal interactions. The result? Profitable customer relationships, measurable business value and competitive advantage.

For more information about the Teradata suite of Customer Management solutions, contact your Teradata representative.