Teradata

The U.S. restaurant industry is already fiercely competitive – with more than 900,000 locations across the country serving 70 billion meals per year. And that competition’s only going to stiffen in the years ahead. That’s why insightful industry leaders realize that building brand loyalty while increasing revenue and market share means strengthening their ability to make decisions quickly and accurately. And to accomplish that mission, they must be able to collect and analyze data – then transform it into usable information.

That’s where Teradata® Food Service Decisions can help. For starters, we understand the food services industry. We have in-house experts with years of food service experience who know the competitive and integration challenges you face every day. That industry-specific focus also means you can have a solution up and running quickly, so time-to-market is reduced.

Teradata Foodservice Decisions is a broad suite of analytics developed specifically for the food service industry. They contain pre-mapped report templates, Key Performance Indicators, and Teradata intellectual property, and they integrate data from all areas of your company’s operational systems, including marketing, operations, R&D, and finance. Integration provides a complete, timely view of what is happening in your business and reporting capabilities on a corporate, regional, district, and individual unit level. This information, with its cross-referencing and multi-level capabilities, allows you and your business to make informed decisions and determine exactly where, and to what degree, action is needed to drive the most revenue.

Teradata Food Service Decisions can help your business answer key questions in the areas of:

• Menu Item Analysis – sales and inventory analysis, seasonal/day part analysis, and affinity analysis.
• Promotional Analysis – promotional results and impact analysis.
• Restaurant Analysis – operations analysis and fraud analysis.
• Customer Analysis – purchase behavior, market basket segmentation, and promotional modeling.

Teradata provides food service companies like yours with the analytical tools you need to measure performance, pinpoint exceptions sources, and understand the relationships between guest groups, products purchased, and promotional offers. Companies who have implemented Teradata Food Service Decisions have seen:

• Improved operational performance.
• More effective promotions.
• More concise merchandising offers and campaigns.
• More concise financial, inventory, and forecasting capabilities.
• Higher margins.
• Increased sales and market share.

Food service companies that have an enterprise data warehouse (EDW) environment based on Teradata technology are accessing and utilizing their data to effectively and efficiently grow their businesses and gain market share. And now many are evolving beyond pure analysis [what happened?] to predicting [what will happen and why?], operationalizing [what is happening right now?], and automating some decision-making [what do I want to have happen?].

Based on our experience in the food service industry, as well as our track record of delivering proven business analytics and CRM solutions for Fortune 500 companies in multiple industries, Teradata helps food service enterprises sustain a competitive advantage by enabling customers to excel in food services best practices:

• Focus on customer service
• Optimize menu mix
• Concentrate on labor and productivity
• Automate decision support
• Maximize supply chain capabilities
• Align business and technology
• Explore self-service capabilities
• Expand/Test new formats
• Maximize ROI

Two more reasons why Teradata Food Service Decisions stands out from other solutions:

• Teradata Food Service Decisions uses OLAP technology to provide analytical capabilities. That means you can use any OLAP tool.
• Our Food Service Logical Data Model is a time-tested solution for organizing data within your Teradata system. Built specifically for the food service industry, it’s a flexible blueprint for designing your data warehouse to support your unique business questions.
  
  
  

Teradata Food Service Decisions lets you deploy reports faster than other start from scratch solutions. We’ve eliminated the need for blank page development, so your IT personnel can spend time on other issues. And because we’ve reduced the time needed for customizing analytics, you’ll be taking advantage of your Teradata solution faster, too.

• Teradata brings more than a decade of food service and data warehouse experience.
• Teradata has more than 25 years of retail data warehouse know how.
• Teradata has a successful track record of helping organizations like yours leverage their business data for analysis and decision-making.
• Teradata Corporation has a built-in foundation of industry knowledge, consulting experience, global customer support services, and world leading hardware technology – a combination of strengths unmatched in the industry.

To learn more about how Teradata Food Service Decisions can help you respond to your most challenging business questions and improve your bottom line, contact your Teradata representative.