| Title | File Type |
Case Study ROI for a Customer Relationship Management Initiative at GST
Professor Robert J. Sweeney of Wright State University prepared this case study in collaboration with Teradata Corporation and Professor Mark Jeffery from Northwestern University's Kellogg School of Management and as the basis for class discussion rather than to illustrate effectiveness of management. Some facts within the case have been altered for reasons of confidentiality.
| PDF |
China Courier Service Corporation: Speedy Delivery
The first and largest provider of express service in China gets a boost with active data warehousing.
| HTML |
Continental Airlines
Discover how an Enterprise Data Warehouse from Teradata helps Continental Airlines track real-time data on 27 million customers.
| HTML |
Continental Airlines Case Study
Continental's comeback from "Worst to First" is an airline industry legend. Now the company is engaged in a new initiative to move from "First to Favorite." To support this ambitious initiative, Continental tapped into its Enterprise Data Warehouse and expanded it to enable a real-time business intelligence capability.
| PDF |
CRM at Chinatrust Commercial Bank: Winning, One Customer at a Time
This Financial Insights report discusses how Taiwan's Chinatrust Commercial Bank (CTCB) has strengthened its CRM capabilities by rolling out best-practice marketing and campaign management, allowing the bank to truly understand individual customer behavior and propensities.
| PDF |
