Teradata

Martha Rogers explains Return on Customer (ROC)—a metric as essential as ROI in understanding how to grow customer—and company—value.

Embedded capacitors can lower costs and produce faster times to market by freeing up board areas, eliminating mechanical restraints, increasing functionality and decreasing board size.

Implementing enterprise data warehouse and master data management strategies present challenges that can be successfully overcome by designing effective processes along with the right choice of technology and resources.  EDW and MDM share a symbiotic relationship that successfully enables their respective capabilities. 

Should a company's marketing department be the sole manager of the customer relationship?  To realize a true customer equity optimization (CEO) strategy, the ownership of the customer relationship is elevated to the enterprise level.  With the help of analytical software and sophisticated marketing tools, your company can understand, track and articulate how your business is optimizing customer equity.

When done right, it pays to integrate. Those words ring true with Cardinal Health, a company that distributes one in every three pharmaceutical products dispensed in the United States. Cardinal has eight Teradata servers that act as one, generates four to five million transactions per day, and users have immediate access to more than three terabytes of data.