White Papers

Filter

Choose a filter below to sort Teradata resources. You may choose only one option at a time.

View by products


View by business needs


View by industry


View by content type

TitleFile Type
Centralize, Standardize and Simplify
Learn how companies that use an EDW for financial management have shortened their close cycles, reduced overhead, tightened expenses, reduced inventories, and provided managers across the business with the fresh, accurate information needed to quickly make better strategic and tactical decisions. 
HTML
Choosing a DBMS for Data Warehousing

Selecting a database management system is critical for the success of a data warehouse. The Teradata Database is ideal in this role, delivering unmatched performance even as data volume and users increase.

PDF
Considerations for Organizations Contemplating an Event-Based Marketing Environment
While it is theoretically possible to implement an EBM environment in a manual way in an isolated banking environment, Teradata offers a unique combination of technology, services, and experience to help your organization achieve best practice and obtain a higher ROI from your customer base faster.
HTML
Consolidation of Information Needs for the Cable Industry
Learn how Teradata can identify business improvement opportunities within the Cable Industry to help you move quickly to capture data from new transaction sources and integrate that information with traditional business data.
HTML
Critical Success Factors Deploying Pervasive BI

This white paper by James Markarian, Informatica Chief Technology Officer; Stephen Brobst, Teradata Chief Technology Officer; and Jeff Bedell, MicroStrategy Chief Technology Officer makes recommendations about moving to pervasive BI.

PDF
Current Practices in Active Data Warehousing

In this white paper you will learn how through a series of interviews conducted with people who have pioneered implementations of active data warehousing, the author concluded companies are implementing active data warehousing successfully and are reaping benefits from these implementations.

PDF
Current Practices in Active Data Warehousing – An Update

This white paper by Dr. Richard Hackathorn focuses on three key customers: e-Bay, Unum Provident, and SUPERVALU, and it assesses whether active data warehousing has become an integral part of their enterprise architecture. It also discusses how they see ADWpractices evolving in the coming years. This paper is an update to Dr. Hackathorn’s 2002 white paper that interviewed customers who were in the early stages of implementing active data warehousing. This current study shows how ADW is becoming mainstream in large organizations.

PDF
Customer Experience Optimization: Maximizing Value From Enterprise Customer Relationship Management Investments

This white paper, co-authored by META Group and Teradata, explores ten imperatives critical for obtaining Customer Experience Optimization (CEO).

PDF
Customer Value Measurement

Understanding who your profitable customers are is more important today than ever before. Knowing how long they will remain customers is key. Teradata can help.

PDF
Customers Expect Smarter Conversations

Teradata EOM for the mobile channel enables Teradata users to go beyond traditional offer management and personalize offers and communications to customers.

PDF