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This report summarizes trends in the use of analytics in retail across eighteen different categories, as well as several more emerging analytical activities. It is based on interviews with 33 retailers, more than 25 retail analytics experts, and the published literature. For each analytical trend, the description, state of maturity, underlying rationale, and several exemplars in using the trend are presented.

Overview: This research report by Thomas Davenport discusses analytical options and trends in the retailing industry and opportunities available to retailers that adopt this approach.

2009 will be anything but business as usual, with this recession predicted to go longer and be more profound than any other in most of our lifetimes. What should companies do in response? The answer is simple: improve capabilities to better sense demand. Companies need to reduce demand latency to see the upturn quicker. If not, decisions will be made two weeks too late.