Teradata

This report reveals insights about analytics as driving competitive differentiation: a dramatic shift in the effect of decision making on customers, demand for real-time information, and distribution of critical decision making up, down, and across the enterprise.

This report by Celent defines customer profitability, elaborates on its importance, and discusses adoption of customer profitability analytics and best practices. It launches into an evaluation of technology providers, provides analysis, and profiles each vendor, elaborating on their attributes.