| Title | File Type |
Chinatrust Commercial Bank Generates 168 Percent ROI with Teradata - DM Review
After just ten marketing campaigns, Chinatrust Commercial Bank receives a 168 percent return on its investment in a Teradata Warehouse and related tools/utilities. So how does that translate to actual new business? Chinatrust representatives say these campaigns alone brought in more than $479 million dollars in new business.
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General Ledger vs. Major Opportunity - CFO
After AT&T merged with Cingular, a Teradata Data Warehouse helped handle new challenges - including the iPhone rollout, which created 4 million users in the first 200 days.
| PDF |
Managing Complexity Through Data Warehousing - Food Logistics(2)
Coca Cola Japan is turning to Teradata to battle a complex, competitive market with short product lifecycles.
| PDF |
Staying Airborne - CIO Insight
With a goal of moving from "worst to first," Continental has been implementing upgrades, increasing its routes, keeping prices steady, realizing cost savings, and focusing on customers. And, after all the hard work, it's finally paying off.
| PDF |
