Teradata

AMR suggests in this report that the goal of collecting customer data should not be to generate reports, but rather to increase revenue while decreasing costs. And it identifies a centralized customer data source as a best practice for realizing such returns.

This report by Celent defines customer profitability, elaborates on its importance, and discusses adoption of customer profitability analytics and best practices. It launches into an evaluation of technology providers, provides analysis, and profiles each vendor, elaborating on their attributes.