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After just ten marketing campaigns, Chinatrust Commercial Bank receives a 168 percent return on its investment in a Teradata Warehouse and related tools/utilities. So how does that translate to actual new business? Chinatrust representatives say these campaigns alone brought in more than $479 million dollars in new business.
By 2007, more than 500 users from executives down to regional managers at Hyatt Hotel will have an enterprise view of both operational and financial data.