| Title | File Type |
Ace Hardware Corporation
The combined power of Ace's Teradata Warehouse and Customer Relationship Management applications helped gain the company a total annual revenue boost of $85 million from these three factors alone.
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Case Study ROI for a Customer Relationship Management Initiative at GST
Professor Robert J. Sweeney of Wright State University prepared this case study in collaboration with Teradata Corporation and Professor Mark Jeffery from Northwestern University's Kellogg School of Management and as the basis for class discussion rather than to illustrate effectiveness of management. Some facts within the case have been altered for reasons of confidentiality.
| PDF |
Continental Airlines
Discover how an Enterprise Data Warehouse from Teradata helps Continental Airlines track real-time data on 27 million customers.
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Continental Airlines Case Study
Continental's comeback from "Worst to First" is an airline industry legend. Now the company is engaged in a new initiative to move from "First to Favorite." To support this ambitious initiative, Continental tapped into its Enterprise Data Warehouse and expanded it to enable a real-time business intelligence capability.
| PDF |
Hallmark
Teradata helps Hallmark balance the goals of owners with the goals of corporate marketing.
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JCPS Creates New Opportunities with an Enterprise Teradata Solution(2)
Jefferson County Public Schools (JCPS) serves 96,000+ students in the Louisville, Kentucky region, with an annual operating budget of $600 million and a staff of 18,000. In 1988 JCPS implemented a Teradata solution, which today supports over 1000 users and generates an ROI of 10 to 15 times its annual cost.
| PDF |
Teradata Data Mart Consolidation Return on Investment at GST
Professor Robert J. Sweeney of Wright State University and Robert J. Davis of Teradata prepared this case study in collaboration with Professor Mark Jeffery from Northwestern University’s Kellogg School of Management as the basis for class discussion rather than to illustrate effectiveness of management. Some facts within the case have been altered for reasons of confidentiality.
| PDF |
