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2009 Customer Management Market Outlook: Economic Reality in the Driver’s Seat
Economic reality is clearly in the driver’s seat and will be the single largest factor affecting all IT spending in 2009. Vendors will deliver on new releases and functionality announced in 2008, as well as work hard to encourage upgrades and adoption. User priorities, on the other hand, will be more pragmatic.
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Customer Analytics: 85 Percent Do Not Achieve ROI — Know Why Before You Invest - AMR Research
AMR suggests in this report that the goal of collecting customer data should not be to generate reports, but rather to increase revenue while decreasing costs. And it identifies a centralized customer data source as a best practice for realizing such returns.
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Don't I Know You? Optimizing Customer Communications - Intelligent Solutions
Lisa Loftis from Intelligent Solutions discusses how the best contact optimization strategies enable timely, relevant and significant customer communications. Communications are prioritized, not based on campaign profitability, but rather on the ability to identify and act on the best things to talk to the customer about today.
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Evaluation of Customer Profitability Analytics Vendors - Celent
This report by Celent defines customer profitability, elaborates on its importance, and discusses adoption of customer profitability analytics and best practices. It launches into an evaluation of technology providers, provides analysis, and profiles each vendor, elaborating on their attributes.
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Magic Quadrant for CRM Multichannel Campaign Management
Teradata positioned in Leaders quadrant in Gartner’s Magic Quadrant for Multichannel Campaign Management
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Magic Quadrant for Marketing Resource Management
Many of the vendors that provide innovative products or depth in marketing resource management (MRM) solutions (within a particular competency, or across a broad set of competencies) remain comparatively small (in terms of size and revenue). Therefore, buyers will have to make trade-offs between overall vendor viability and the ability of a solution to meet their functionality requirements for competitive advantage.
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Teradata Extends Offerings in Enterprise Marketing - Ventana Research
This report by Ventana Research discusses Teradata's Extension into Enterprise Marketing. Teradata is known for its data warehouse technology and for offerings that address critical business intelligence and enterprise needs. Yet it also has staked out a position in the market for customer management (CM) applications.
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