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Title	File Type
Case Study ROI for a Customer Relationship Management Initiative at GST Professor Robert J. Sweeney of Wright State University prepared this case study in collaboration with Teradata Corporation and Professor Mark Jeffery from Northwestern University's Kellogg School of Management and as the basis for class discussion rather than to illustrate effectiveness of management. Some facts within the case have been altered for reasons of confidentiality.	PDF
Teradata Data Mart Consolidation Return on Investment at GST Professor Robert J. Sweeney of Wright State University and Robert J. Davis of Teradata prepared this case study in collaboration with Professor Mark Jeffery from Northwestern University’s Kellogg School of Management as the basis for class discussion rather than to illustrate effectiveness of management. Some facts within the case have been altered for reasons of confidentiality.	PDF