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Time: 08:51
Teradata Vice President of Customer Management Solutions Sam Gragg discusses how drivers for consumers and customer relationship management are evolving. He also shares how marketers need to be able to model customer behavior and bring in the personal touch to enable smarter conversations to ensure customer loyalty.
Sam Gragg, Vice President of Customer Management Solutions, Teradata
Customer Relationship Management
Enterprise Data Warehousing
Teradata Purpose-Built Platform Family
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Teradata Customer Management SolutionsSee how Teradata Customer Management Solutions enable targeted offers that achieve response rates up to 60%. You'll learn best practices for leveraging customer data and how delivering customer-driven, relevant, timely and personalized messages can help cut costs and reduce churn.
See how Teradata Customer Management Solutions enable targeted offers that achieve response rates up to 60%. You'll learn best practices for leveraging customer data and how delivering customer-driven, relevant, timely and personalized messages can help cut costs and reduce churn.
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