Serving The Digital Customer: A Media Roundtable Discussion, Part 2

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Time: 24:00

In This Podcast

A panel of experts explores the use of mobile technology as a customer interaction channel and the use of advanced data warehousing systems to manage the complex interactions. Topics:

 

  • Crucial role of analytics in responding to shift in consumer choices
  • New kind of control by digital media
  • Teradata's technology as opportunity to understand consumer behavior and gain market share
  • New technologies for easier and cheaper communication
  • Consumer's choice: personalized marketing
  • Challenges, including control of use, preferred channels and customer satisfaction
  • Dialogue instead of pushing messages for insight in responses, preferences and trends
  • Integration with existing customer data

 

This is part two of two.

 
 

About The Presenters

Presenter

Rusty Warner, Director of Marketing, Teradata

Presenter

Stephen Brobst, Chief Technology Officer, Teradata Corporation

Prior to joining Teradata in 1988, Stephen successfully launched three start-up companies related to high-end database products and services in the data warehousing and e-business marketplaces. He has been on the faculty of TDWI since 1996. He recently co-authored Building a Data Warehouse for Decision Support, published by Prentice Hall PTR. Brobst performed Masters and Ph.D. research at the Massachusetts Institute of Technology and also holds an MBA from the Harvard Business School and the MIT Sloan School of Management.

Presenter

Stephen O'Shea, Executive Vice President, Infinian

Presenter

John Clarke, Senior Vice President and CIO, Nokia

John has over 20 years experience working in the IT industry. In his role at Nokia, he is responsible for Nokia’s Process and IT development activities. He is a qualified engineer from the University of Kent at Canterbury and a MBA graduate from Warwick Business School, UK.

Presenter

Richard Snow, Vice President and Research Director, Ventana Research

Richard leads Ventana Research’s Contact Center Performance Management research practice, which is dedicated to helping organizations improve the efficiency and effectiveness of multichannel contact centers. Richard has specialized in delivering customer care and billing solutions for telecommunications operators, and delivering several multi-channel customer contact centers for organizations in both the public and private sectors.

 

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