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Time: 06:50
Rebecca Bucnis, Program Director of Customer Management Solutions of Teradata, explains that today consumers are really interactive and because of that there is a great opportunity to learn and see so much more about consumers in order to truly understand them. Malcolm Duckett, Vice President of Marketing at Speed-Trap, explains how the web and real-time web data really help build a true 360-degree view of the customer in order to market to them more effectively.
Rebecca Bucnis, Program Director Customer Management Solutions, Teradata
Malcolm Duckett, Vice President Marketing, Speed-Trap
Teradata Relationship Manager
Teradata Integrated Web Intelligence
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