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Teradata CRM Enhances Customer Communications at IF

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In This Podcast

IF is the leading Nordic P&C insurance company with 3.6 million customers in the Nordic and Baltic region and annual gross written premium is approximately 4.5 billion Euros. Learn how IF Insurance uses Teradata CRM to enhance customer communications, increase customer loyalty, and optimize the organization for continued success.

 
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About The Presenter

Presenter

Samuel Hedin, Head of the Campaign Office, IF Insurance

Samuel is responsible for all customer interaction processes. He has worked with the challenge of aligning sales and marketing into CRM for the last seven years. Apart from IF, he has been Head of Sales and Marketing at Lottery Operator, a consultant, and worked with political campaigning.

 
 

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