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The retail financial services industry is focusing more and more on improving the value of existing customer relationships. In this podcast, Christian Fribert at BAWAG PSK demonstrates how the bank's existing information base is re-organized according to analytical requirements into the Analytical Data Repository. The analytical modeling in this case covered several models across different product categories. Thanks to its data warehouse from Teradata and Teradata CRM, the company is receiving results and has future plans to implement a strategic campaign management system.
Christian Fribert, Analzyer, BAWAG PSK
Teradata Relationship Manager
Financial Services
Teradata Financial Risk Management
Teradata Customer Management SolutionsSee how Teradata Customer Management Solutions enable targeted offers that achieve response rates up to 60%. You'll learn best practices for leveraging customer data and how delivering customer-driven, relevant, timely and personalized messages can help cut costs and reduce churn.
See how Teradata Customer Management Solutions enable targeted offers that achieve response rates up to 60%. You'll learn best practices for leveraging customer data and how delivering customer-driven, relevant, timely and personalized messages can help cut costs and reduce churn.
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