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Mr. Sundeep Kapur is responsible for consumer research and marketing for NCR and he is also co-author of the blog Emailyogi.com. The future of marketing lies in the ability to create a dialogue with customers; as we continue to evolve to self service and online channels, marketers have to shift they way they present products and services. In this podcast, learn what that means and how it’s done. “The whole goal is learn quickly, watch, observe, and react so you can sit down and create a dialogue, and that is what creating attractive conversations is about across all channels.”
Sundeep Kapur, Vice President of Strategic Marketing, NCR eCommerce, NCR Corporation
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Renewing, Re-engaging and Revitalizing CommunicationsReagan Taylor, consultant and co-author of the blog Emailyogi.com, sat down with Teradata to discuss what it takes to relate to and re-engage customers, such as finding the right balance. “You just have to pay attention. I mean, it’s a lot of going through the execution of serving someone, but then looking to make sure that their actions match what their responses were.”
Reagan Taylor, consultant and co-author of the blog Emailyogi.com, sat down with Teradata to discuss what it takes to relate to and re-engage customers, such as finding the right balance. “You just have to pay attention. I mean, it’s a lot of going through the execution of serving someone, but then looking to make sure that their actions match what their responses were.”
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