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Overstock.com is an online retailer offering brand-name merchandise at discount prices. The company offers its customers the opportunity to shop for bargains conveniently, while offering its suppliers an alternative inventory distribution channel. Listen and learn how Overstock uses an enterprise data warehouse from Teradata and Teradata Customer Management to target and personalize communications to customers, while at the same time reduce inventory handling and merchandise acquisition costs.
Paul Longhurst, Director of Data Warehousing, Director of Datawarehousing
Customer Relationship Management
Teradata Relationship Manager
Active Enterprise Intelligence™
Active Data Warehousing and CRM at Overstock.comOne of the insights into the business has been just analyzing our pricing data. And one of the biggest things Teradata's allowed us to do is really take a much more analytical approach at how we are pricing our products," says Sam Peterson, vice president and CTO of Overstock.com. Listen to this podcast to learn more about how Overstock uses its system not only for product pricing, but for an e-mail marketing strategy that gave them a 50% lift in revenue.
One of the insights into the business has been just analyzing our pricing data. And one of the biggest things Teradata's allowed us to do is really take a much more analytical approach at how we are pricing our products," says Sam Peterson, vice president and CTO of Overstock.com. Listen to this podcast to learn more about how Overstock uses its system not only for product pricing, but for an e-mail marketing strategy that gave them a 50% lift in revenue.
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